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The Numerati by Mind Map: The Numerati
5.0 stars - 1 reviews range from 0 to 5

The Numerati

Book Info

The Numerati

by Stephen Baker

Houghton Mifflin Company - 2008

Amazon Link

Shopper

Semantic detail

Chapter Quotes

Buckets

** Spam vs. Medicine

Consumer modelling

Worker

Office workers historically less productive and not easily measured

MSFT patent in 2006 to measure worker vital signs

IBM

WARP

George Dantzig

Chapter Quotes

Voter

Republican and Democrate fail to describe most of us

Monitor - What in the world were they thinking?

Example of building campaign focused on five values

Voter groups

Simplex Triangle

Blogger

Millions of people voluntarily broadcast their lives daily via blogs, YouTube, etc.

Relevance vs. Timeliness

Data mining of blog content - timely; spot development of trends, issues, hot topics

Natural language processing and machine language

Sarcasm stumps the machine

Impact of spam blogs (splogs) on analytics

Terrorist

Patient

Lover

Conclusion

Other Info

Companies/Individuals

Tacoda - Dan Morgan

IBM - Samer Takriti

Overview

Contributors to this Map

John Michl

Key Concepts/ Quotes

What kind of science gets it wrong 25% of the time?

While truth is vital in the world of machines, by nature it is approximate -- based on probability.

Truth, therefore, is not make-or-break-it for The Numerati. They triumph if they come up with better, quicker, or cheaper answers than the status quo. (p90)

KEY MORAL ISSUE