Onboarding

1. Werknemer

2. Visitor

2.1. Visitor Experience

2.1.1. Visitor Journey

2.1.1.1. Non visitors

2.1.1.2. Pre exposure – before museum visit

2.1.1.3. Direct exposure – during museum visit

2.1.1.4. Post exposure – after museum visit

2.1.1.5. Touchpoints

2.1.1.6. Lineair of cyclisch

2.1.1.7. Lineair

2.1.2. Digital experiences

2.1.3. Visitor Studies

2.1.3.1. Visitor behavior

2.1.3.1.1. Social context

2.1.3.1.2. Physical context

2.1.3.1.3. Personal context

2.1.3.2. Informal learning

3. Customer

3.1. Customer Experience

3.1.1. Customer Journey