1. Sales Lead Generation
1.1. Customer Awareness
1.1.1. Brand Campaign
1.1.1.1. Traditional Media
1.1.1.2. New Media Platforms
1.1.1.3. Viral Initiatives
1.1.2. Inbound Marketing
1.1.2.1. Social Media
1.1.2.2. Email Marketing
1.1.2.3. Pay per Click
1.1.2.4. Blogs
1.1.3. Outbound Marketing
1.1.3.1. Internal Sales Force
1.1.3.2. Telemarketing
1.1.3.3. Referrals
1.2. Lead Management
1.2.1. Prospecting
1.2.2. Qualification
1.2.3. Routing to Reps
2. Thought Leadership
2.1. Events
2.1.1. Conferences - Place Speakers
2.1.2. Trade Shows -"C-level' attending
2.1.3. Product Introduction - Gala
2.2. Online Events
2.2.1. Webinars
2.2.2. Webcasts
2.2.3. Sponsor Conferences
2.2.4. Speaking engagements
2.2.5. Roundtables
2.2.6. Workshops at Top Conferences
2.2.7. New node
2.3. Newsletters
2.3.1. Banking Version
2.3.2. Medical Ind Version
2.3.3. Transportation Ind Version
2.3.4. Other Verticals
2.4. Website
2.5. Blogs
2.5.1. CEO
2.5.2. Sales V.P. Tony Arman
2.5.3. Chief Technology Officer
2.5.4. Applications Engineer