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How to Use Twitter as a Social Media Marketing Tool by Mind Map: How to Use Twitter as a Social
Media Marketing Tool
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How to Use Twitter as a Social Media Marketing Tool

The basics:

Open an account

www.twitter.com

choose a fun name or use your own

post a pict of yourself

What is twitter?

Microblogging Service

Only allows 140 Characters

Short and sweet conversations!

What you write is a "tweet"

Friends

You follow people

Hopefully they follow you, Roughly 30% will...

Followers

Why do they follow you?, New node

How to get followers?

They know you...

good for just conversations

This is best used if you are a celebraty

They like what you have to say...

or what you post, interesting articles

Other things build exposure

Blogs, books, other media you own

Add you twitter link to everything, Brochures, cards, etc.

What do you say?

Something funny

Something interesting

Something inspiring

Don't talk about your cat or how bored you are. Who cares about that.

Your tweets don't have to be yours

Share others interesting info too

Expertise

Builds social capital and credibility

Twitter is great to share your guru-ness

Tools?

Use Twitter itself via the web

Use Twitter applications on smartphone and computer.

Tweetdeck

Seesmic

Hootsuite

Time Management Tips

Biggest compliaint is I don't have time for this...

But can you afford not to?

Simple TM Tips

Tweet 1 x / Day, blog posts, events, special offers

Retweet others tweets, builds collaboration

My personal axiom, If I read it, I tweet it, Use web site share buttons

Created by: Ron Huxley

Twitter: @thirstyfishinfo

Linkedin: http://www.linkedin.com/in/ronhuxley