Disny

1. Email Marketing

1.1. 1,Develop email marketing strategy

1.2. 2,prioritize email campaigns and prevent over communication with email subscribers

1.3. 3,Derive actionable insights from email performance data

1.4. 4,Work with Product team on ways to grow email subscriber base

1.5. 5,implement email strategies and analysis

2. Retail Marketing

2.1. 1,Create and maintain an 18-24 month planning calendar to provide sufficient planning windows to implement and maximise promotional opportunities for key franchises and events

2.2. 2,Build strong sales pitches

2.3. 3,Create incremental product opportunities for category and key licensing partners

2.4. 4,Generate a competitive advantage at retail through the integrated delivery of Disney Princess

2.5. 5,Lead the development and execution of the Retail Marketing strategies

3. Trade and event marketing

3.1. 1,Manage a company wide franchise building marketing events

3.2. 2,Leverage marketing event and aligned activity calendar/franchise priorities to plan and develop trade mall events

3.3. 3,marketing promotions and branded visibility at retails level

3.4. 4,maximize overall brand impact and drive business growth.

3.5. 5,reporting/tracking and analysis

4. Product Marketing Manager, Consumer Engagement

4.1. 1,Develop customer segmentation framework with actionable cohorts and insights

4.2. 2, Drive customer engagement

4.3. 3, shape products features and requirements

4.4. 4, increase product value

4.5. 5, Developed marketing strategy

5. Partnerships

5.1. 1,Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations.

5.2. 2, create partners to help promote Disny brand

5.3. 3 manages all partners to ensure they are staying up with Disnys standers

5.4. 4,Maintain a pulse on the changing consumer insights

5.5. 5, Maintain good relations with partners