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Picnic08: Loic Lemeur 3 phases of internet by Mind Map: Picnic08: Loic Lemeur 
3 phases of internet
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Picnic08: Loic Lemeur 3 phases of internet

This is just a demo map that you can delete right away, if you feel like it...

Web 1.0: user generated content

users PUBLISH content

easy CMS, blogging

weakness: identity "On the internet, nobody knows you're a dog", Picnic08: GĂ©raldine Bell: "It lies in men's nature to lie. So we lie online.", confessions e.g.

opportunity: Measurement & data mining: a marketeers gold dream (?)

users DISTRIBUTE content findable content webvideo (not just text)

content syndication & RSS

copyright and digital rights management issues

e-mail: opt-in legislation, spam, newsletters

Web 2.0 collaborative web and/or social web


Picnic08 Clay Shirky: "Groups are not efficient" (e.g. flame wars)


"Join the conversation"

"Start the conversation"

myth debunking

"Transparancy terror" e.g. Photoshop Disasters


social networks

Spectacular growth of user base in 2007 myspace, netlog, facebook, hyves, ...

Difficult business model Attractive to users but not to advertisers

"Social currency", Status, mood, location, Pictures, e.g., Event, e.g., Memes, e.g. lolcats, Games, e.g., scrabulous, Nike challenge, Picnic08 "Social Gaming"

Activism, mobilise people, Picnic08 Clay Shirky: "Social networks work well for collective action.", Picnic08 Michael Tchao: Nike's Human Race, Picnic08 Ethan Zuckerman:, Picnic08 water cooler:


Picnic08: Aaron Koblin: "The Sheepmarket"

Picnic07: Jonathan Harris

Web 3.0 ???

Picnic08: Loic Lemeur The Instant Web

Picnic08: Rafi Haladjian The Internet of Things