Business Plan Overview for ......
by John England
1. Read me first
2. Vision
3. Mission
4. Management Team
5. Market
5.1. Describe your existing customers
5.2. Define your market segment
5.3. Who are your main competitors?
5.4. Size and growth potential of the market
6. ASWOT-C
6.1. Read me first
6.2. Assumptions & Purpose
6.2.1. Purpose
6.2.2. Assumptions
6.3. Strengths
6.3.1. Professional/Technical Expertise
6.3.2. Customer base
6.3.3. Finance
6.3.4. Resources
6.3.5. Staff
6.4. Weaknesses
6.4.1. Professional/Technical Expertise
6.4.2. Customer base
6.4.3. Finance
6.4.4. Resources
6.4.5. Staff
6.5. Opportunities
6.5.1. Home market potential
6.5.2. Export potential
6.5.3. Strategic partnerships
6.6. Threats
6.6.1. Staff
6.6.1.1. Numbers
6.6.1.2. Expertise
6.6.2. Finance
6.6.3. The Competition
6.6.4. Lack of equipment
6.6.5. Time pressures
6.7. Consequences
6.7.1. Market share
6.7.2. Customer support issues
6.7.3. Competitive advantage
6.7.4. Need for training
6.7.5. Quality improvements