1. Avatar
1.1. Most podcasters fail because they didn't create the Avatar of their ideal listener at the start.
1.1.1. Your avatar is your ONE perfect listener.
1.1.1.1. Who is it?
1.2. Your goal = serve a loyal base of listeners at an incredibly high level.
1.2.1. W.W.M.A.W.
1.2.1.1. What would my Avatar want?
1.2.1.1.1. Podcast length?
1.2.1.1.2. Frequency?
1.2.1.1.3. Format?
1.2.1.1.4. Topic?
1.3. Do Exercise:
1.3.1. Write a 2,000 word description of your Avatar.
1.3.1.1. JLD's Avatar
2. Podcast Software
2.1. JLD recommends:
2.1.1. Adobe Audition
2.1.1.1. $20/month
2.1.2. Other recommendations:
2.1.2.1. Audacity
2.1.2.1.1. free
2.1.2.2. GarageBand
2.1.2.2.1. Mac only
2.1.2.2.2. free
2.2. Recording interviews
2.2.1. JLD recommends Skype-to-Skype
2.2.1.1. VOIP sounds so much better than using a mobile phone.
2.2.1.2. 3 ways to do it:
2.2.1.2.1. Directly into your software (Audition, Audacity, or Garageband).
2.2.1.2.2. eCamm Call Recorder
2.2.1.2.3. Zencastr or Zoom.us
3. The 8-Step Process
3.1. The checklist:
3.1.1. Press Record
3.1.2. Edit
3.1.3. Export file as an MP3
3.1.4. Tag your MP3
3.1.5. Upload to your media host
3.1.6. Schedule your release date
3.1.7. Publish
3.1.8. Submit your Podcast to the major directories
3.2. How to Podcast: The 8-step Process
4. How to Grow Your Podcast
4.1. Recommended training:
4.1.1. Podcast Masterclass
4.1.2. Entrepreneur On Fire | 128: Top 7 Strategies: How to grow your podcast audience
4.2. 7 Tips:
4.2.1. 1. Have a Headquarters – and send listeners there!
4.2.2. 2. Create a Landing Page to Collect Emails
4.2.3. 3. Commingle Audiences
4.2.4. 4. Ask for Ratings and Reviews
4.2.5. 5. Create Question and Answer shows
4.2.6. 6. Interview Movers and Shakers in YOUR Industry
4.2.7. 7. Monetize your podcast
4.2.7.1. Products and Services
4.2.7.2. One-on-One mentoring
4.2.7.3. Create a Mastermind
4.2.7.4. Affiliate relationships
4.2.7.5. Sponsorships
4.2.7.5.1. Industry standard for sponsorship:
4.2.7.5.2. When should I bring on sponsors?
5. Other Recommendations
5.1. Commit to one hour a day (or 30 minutes) to attend JLD's free podcasting course or a similar framework
5.1.1. Learn how to create, grow, and monetize YOUR podcast in 15 days!
5.1.1.1. I already registered us both :-)
5.2. Gary Vaynerchuk podcast
5.2.1. How to Start a Podcast
6. Topic
6.1. Have right mindset
6.1.1. Podcasting is a marathon, not a sprint.
6.1.2. Choose one topic you love and are passionate about.
6.2. Do Exercise:
6.2.1. Find the intersection between your passion and expertise.
6.3. If your idea is amazing, most of the time, somebody is already podcasting about it.
6.3.1. BUT!
6.3.1.1. Don't be discouraged.
6.3.1.2. It's a "proof of concept" that the topic is viable.
6.3.1.2.1. What to do:
7. Podcast Equipment
7.1. JLD's list of recommended Podcasting equipment
7.2. Special mention -- microphone that JLD gives away:
7.2.1. ATR-2100 USB microphone
8. Equipment, Recording, & Editing video
8.1. How To Podcast: Equipment
9. 2022 Notes
9.1. Make sure to follow up and ask the interviewee to share
9.1.1. Great for SEO and more