1. HOW IT WORKS
1.1. 1 Survey Your Employees Select a 2-week period to launch our industry-proven Trust Index™ Survey.
1.1.1. 2 Complete Culture Brief Provide details about your company’s programs and practices on our Culture Brief.
1.1.1.1. 3 Analyze the Results We’ll provide an in-depth analysis and determine if you’ve met the certification threshold—a 70% average Trust Index™ score.
1.1.1.1.1. 4 Promote Certification If you meet the Certification threshold, tell the world and enhance your employer brand.
2. CERTIFICATION
2.1. Know What's Working Assess and benchmark your culture against the world's most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve - all in metrics that are easy to understand.
2.1.1. Grow Your Bottom Line Best Workplaces see stock market returns 2x above average. A healthy culture means a financial advantage in a competitive marketplace.
2.1.1.1. Earn National Recognition Great Place to Work - Certified™ companies have the chance to brand themselves as top workplaces by ranking on one of our prestigious Best Workplaces Lists, produced annually with Fortune – including the 100 Best Companies to Work For® list.
3. CULTURE
3.1. HIGH-TRUST CULTURE DRIVES RESULTS
3.2. Does your culture make you an employer of choice? As any manager knows, high voluntary turnover is an issue you just don’t want to have. Many people cycling in and out of a company not only erodes the culture, but is incredibly expensive. With the inevitable replacement costs, loss of organizational knowledge, and impediment to productivity among other problems, studies estimate that the average cost of turnover can be up to 200% of the exiting employee’s base salary, and 12% of a company’s operating budget.
4. EXAMPLE COMPANIES
4.1. GENTERA
4.1.1. INFONAVIT
4.1.1.1. BBVA BANCOMER
5. FINANCIAL PERFORMANCE
5.1. Placing stock in a high-trust culture Our 30 years of research, in over 40 countries around the world, has shown us time and again that invest- ing in a high-trust workplace culture yields distinct, tangible business benefits. Our studies of the Fortune 100 Best Companies to Work For® show that great workplaces enjoy better financial performance than industry peers. Case studies of specific workplaces demonstrate additional, industry-specific benefits, including reduced shrinkage, improved track records on safety, higher customer and patient satisfaction, improved employee morale, better quality job applicants, and more.
6. BETTER FOR BUSINESS
6.1. Know What’s Working Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.
6.1.1. Grow Your Bottom Line A healthy culture means a financial advantage in a competitive marketplace – Certification tells investors, candidates and vendors that you’re a safe bet.
6.1.1.1. Earn National Acclaim Great Place to Work – Certified ™ companies have a chance to steal the spotlight by ranking on one of our 20+ Best Workplaces lists produced annually with Fortune, including the Fortune 100 Best Companies to Work For®.
6.1.1.1.1. Grow Your Brand Brand yourself as a company that cares and wins customers’ attention and loyalty. Our Certification Program gives you the marketing resources to build brand recognition and the actionable insights to drive real business results.