1. m3 2011 Philly
1.1. M3: Video Production Groups
1.1.1. Group 1 music
1.1.1.1. Sandy
1.1.1.2. Grant
1.1.1.3. Emily P.
1.1.1.4. Aliyah
1.1.2. Group 2 action
1.1.2.1. Brenda
1.1.2.2. Kyle
1.1.2.3. Victoria
1.1.2.4. Shantelle
1.1.2.5. No, no.
1.1.3. Group 3 reality
1.1.3.1. Eric
1.1.3.2. Kate
1.1.3.3. Lyric
1.1.3.4. Shaneisa
1.1.3.5. New node
1.1.4. Group 4 tv news
1.1.4.1. Richard
1.1.4.2. Mosi
1.1.4.3. Zeraida
1.1.4.4. Najedah
1.1.4.5. good thing she speaks with her hands
1.2. M3: Where we get our information (discussion)
1.2.1. tv
1.2.1.1. espn
1.2.1.2. tv news
1.2.1.3. reality tv
1.2.2. family
1.2.3. whatever I see (tv, people, school)
1.2.4. internet
1.2.4.1. tumbler
1.2.4.2. youtube
1.2.4.3. search engines: google, blackle.com, yahoo
1.2.4.4. twitter
1.2.4.5. facebook
1.2.5. friends
1.2.6. xbox
1.2.7. movies
1.2.7.1. netflix
1.2.7.2. documentaries
1.2.7.2.1. history
1.2.7.2.2. sports
1.2.7.3. comedies
1.2.8. types of info
1.2.8.1. DIY shows
1.2.8.2. health (Dr. Oz)
1.3. Why is Media Literacy important?
1.3.1. M3 Core Principles (brainstorm)
1.3.1.1. know how media works; understanding media (advertisements, magazines, "businesses that tell the advertisers what to advertise"
1.3.1.2. attracting consumers (knowing how to reach people through media)
1.3.1.3. helps communicate ideas
1.3.1.4. information and what you learn has effect on everyone
1.3.1.5. get information from all over (worldly, not just local)
1.3.1.6. you can get different perspectives
1.3.1.7. different interpretations of the same stuff
1.3.2. NAMLE's 6 Core Principles with M3 interpretations
1.3.2.1. 1: MLE requires active inquiry and critical thinking about the messages we receive and create.
1.3.2.2. 2: MLE expands the concept of literacy to include all forms of media.
1.3.2.2.1. What is reading and writing today?
1.3.2.2.2. understanding, awareness
1.3.2.2.3. using technology to improve how messages are spread
1.3.2.2.4. facebook literacy
1.3.2.3. 3: MLE builds and reinforces skills for learners of all ages and requires practice.
1.3.2.3.1. being able to adapt to new technology
1.3.2.3.2. "comes natural" to SOME
1.3.2.3.3. or else you will be "out of the loop"
1.3.2.3.4. flexibility
1.3.2.3.5. "it's not going to go backwards"
1.3.2.3.6. "we live in the digital revolution"
1.3.2.3.7. open-mindedness
1.3.2.3.8. transfer knowledge
1.3.2.3.9. creativity
1.3.2.3.10. self-expression
1.3.2.3.11. patience
1.3.2.3.12. observance
1.3.2.3.13. research (comparing sources, even books)
1.3.2.3.14. collaboration
1.3.2.4. 4: MLE develops informed, reflective and engaged participants essential for a democratic society.
1.3.2.4.1. understand how people use media to their advantage; manipulation
1.3.2.4.2. we have choices -- knowing there are many sources of info
1.3.2.4.3. using media coverage to make a point
1.3.2.4.4. political leaders turned off the internet in Egypt
1.3.2.4.5. you can inform others about issues
1.3.2.5. 5: Media are a part of culture and function as agents of socialization.
1.3.2.5.1. media are part of our culture
1.3.2.5.2. privacy
1.3.2.5.3. identity is online; some friends are only online. you can re-create/construct yourself online "be whoever you want to be"
1.3.2.6. 6: People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
1.3.2.6.1. different generations
1.3.2.6.2. environments
1.3.2.6.3. how you grew up
1.4. What is Media Literacy?
1.4.1. M3's things a media literate person can do (small groups share out)
1.4.1.1. inform others
1.4.1.2. interpret different kinds of media
1.4.1.3. see through media: they won't be blindsided by messages
1.4.1.4. they can influence people's perspective on things
1.4.1.4.1. example: flash mobs being misrepresented by the local media
1.4.2. NAMLE's things a ML person can do (with M3 interpretations)
1.4.2.1. Access
1.4.2.1.1. need to be able to
1.4.2.2. Analyze & Evaluate
1.4.2.2.1. interpret
1.4.2.2.2. see through
1.4.2.3. Create
1.4.2.3.1. make a documentary
1.4.2.4. Reflect
1.4.2.4.1. "thinking about what just happened"
1.4.2.4.2. "how did they try to attract me"
1.4.2.5. Act
1.4.2.5.1. make a documentary for an action
2. m3 2013 LA
2.1. DEFINITION: What is media literacy?
2.1.1. Media literacy provides a framework to access, analyze, evaluate and create messages in a variety of forms.
2.2. QUESTION: What does it look like to ACCESS, ANALYZE, EVALUATE and CREATE?
2.3. SMALL GROUP ASSIGNMENT: demonstrate some media literacy by ANALYZING & EVALUATING clips from the film, Copyright Criminals
2.3.1. link: Key Questions
2.3.2. TECHNIQUES What techniques are used? Why were those techniques used? How do they communicate the message?
2.3.3. PURPOSE Why was this made? Who is the target audience (and how do you know?
2.3.4. INTERPRETATIONS How might different people understand this message differently? What is my interpretation of this and what do I learn about myself from my reaction or interpretation?
2.3.5. IMPACT Who might benefit from this message? Who might be harmed by it? Why might this message matter to me?
2.4. WHOLE M3 REMIX: together using the projector and Popcorn Maker we will CREATE a remixed version of Copyright Criminals
2.4.1. POP UP NOTES: could your group's statement affect the meaning of the film as a note on top of the video?
2.4.2. LINKS: is there something on the Internet that could help people understand your take on the video?
2.4.3. LOOP: could looping a bit of the film help emphasize your point?
2.4.4. MEDIA: are there images, songs or videos that when mixed with the film could illustrate what you hope your audience takes away?
2.4.5. PAUSE
2.4.6. WIKI
2.4.7. TWITTER