1. Influencing factors
1.1. Location (Country, Region, City), Visibility, View, Attraction
1.2. Competition, Competitors' rates
1.3. Concept, Quality, Services, Physical Conditions, Topic
1.4. Market position, Market share, Marketing goals
1.5. Guest satisfaction, Comments, Rankings, Awards
2. Rack Rate
2.1. The official price of hotel room, on which discount is negotiable
3. Pricing methods
3.1. Costs
3.1.1. High proportion of fixed costs
3.1.2. Breakeven (price, occupancy, point) - minimum
3.2. Demand
3.2.1. Expected size of demand
3.2.2. Segmentation, Target groups
3.3. Competition
3.3.1. Competitor analysis
3.3.2. Positioning
3.4. Yield
3.4.1. Price differentiation
3.4.2. Profit maximization in case of perishable product
3.5. Investment
3.5.1. Investors point of view (owner)
3.5.2. "Pro mille" method
3.5.2.1. Investment cost per room / 1000
3.5.2.1.1. e.g.: 4,000,000,000 / 100 = 40,000
3.5.3. Bottom up
3.5.3.1. Revenue - Cost = Profit
4. Traditional pricing
4.1. BAR + Room Types Modifiers
5. Dynamic pricing
5.1. Changing prices concerning the products
6. Revenue planning
6.1. Price x Quantity
7. Theoretical background (Same for each company)
7.1. Price system
7.1.1. Policies
7.1.2. Regulations
7.1.3. VAT (Value-Added Tax)
7.2. Price politics (How we use, differentiate prices)
7.2.1. Tools of differentiation
7.2.2. Types
7.3. Role of price
7.3.1. Cover costs
7.3.2. Gain profit
7.3.3. ROI (Return On Investment)
7.3.4. Refer market position
8. Differentiation (Type of rates)
8.1. Room size, View, Type of room, Equipments
8.2. Seasonality (Low, Shoulder high, Peak) weekly - Refers to demand
8.3. Individual, FIT, Business, Leisure
8.4. Public, Confidential, OTA (Online Travel Agency), GDS (Global Distribution System), Wholesaler, Corporate
8.4.1. OTA: Booking.com, Expedia.com etc.
8.4.2. Wholesaler: Neckermann, GTA etc.
8.4.3. Metasearch: Trivago, Tripadvisor etc.
8.4.4. GDS: Amadeus, Worldspan etc.
9. Type of rates
9.1. Rack rate
9.2. Commercial rate
9.3. Group rate
9.4. Family rate
9.5. Day rate
9.6. Plans
9.7. Corporate rate (=Confidential rate)
9.7.1. Individual