The Inbounder 2018 - ALEYDA SOLÍS - SEO Project Management for Successful Processes

1. Aleyda Solís

1.1. Twitter

2. SEO Challenges

2.1. Execution

2.2. No tech/content resources

2.3. Most challenges are not caused by SEO challenges but from SEO Project Management Processes

3. Tools

3.1. marker.io

3.2. Alerts for SEO with Zapier, littlewarden.com, cognitiveseo, seomonitor

3.3. Best Project Management Apps

3.4. Cognitive SEO - Dashboard

3.5. Official website - SEO Project Management

4. Process

4.1. Follow a project communicatino, execution and validation workflow that fit with business operatinos & project's characteristics and goals

4.2. Prioritize

4.2.1. focus on the most meaningful SEO updates

4.2.2. Actionable SEO Video

4.2.3. define SEO KPIs

4.3. SEO process must be aligned with the process of the client

4.4. Monitoring & Reporting

5. Resources

5.1. Slides

6. Notes

7. Results

7.1. Decide on SEO KPIs

7.1.1. Crawlability

7.1.2. Indexability

7.1.3. Links

7.1.4. Rankings

7.1.5. Traffic

7.1.6. Conversions