MARKETING CHANNELS

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MARKETING CHANNELS by Mind Map: MARKETING CHANNELS

1. 1) THE ROLE OF MARKETING CHANNEL

1.1. a) Facilitate the exchange process

1.2. b) Standardizing exchange transaction

1.3. c) Facilitate searches by both buyers and sellers

2. 2) TYPES OF MARKETING CHANNELS

2.1. a) Direct Selling

2.2. b) Marketing Intermediaries

2.3. c) Dual Distribution

2.4. d) Reverse Channel

3. 3) CHANNEL STRATEGY DECISIONS

3.1. a) Selection of a marketing channel

3.1.1. i) Market Factors

3.1.2. ii) Product Factors

3.1.3. iii) Organizational and Competitive Factors

3.2. b) Determining Distribution Intensity

3.2.1. i) Intensive Distribution

3.2.2. ii) Selective Distribution

3.2.3. iii) Exclusive Distribution

4. 4) CHANNEL MANAGEMENT AND LEADERSHIP

4.1. a) Channel Conflict

4.1.1. i) Horizontal Conflict

4.1.2. ii) Vertical Conflict

4.1.3. iii) The Grey Market

5. 6) VERTICAL MARKETING SYSTEMS (VMS)

5.1. a) Corporate and Administered Systems

5.2. b) Contractual Systems

5.2.1. 3 types of agreements:-

5.2.1.1. i) Retail cooperative

5.2.1.2. ii) Franchise

5.2.1.3. iii) Wholesaler-Sponsored Voluntary Chain

6. 5) LOGISTICS AND SUPPLY CHAIN MANAGEMENT

6.1. a) Radio Frequency Identification (RFID)

6.2. b) Enterprise Resource Planning (ERP)

6.3. c) Logistical Cost Control

6.3.1. i) Third-Party Logistics

7. 7) PHYSICAL DISTRIBUTION

7.1. a) The Problem of Suboptimization

7.2. b) Customer-Service Standards

7.3. c) Transportation

7.3.1. i) Classes of Carriers

7.3.1.1. There is 3 classes of carriers:-

7.3.1.1.1. 1) Common carriers

7.3.1.1.2. 2) Contract carriers

7.3.1.1.3. 3) Private carriers

7.3.2. ii) Major Transportation Modes

7.3.2.1. There is 5 major transportation alternatives

7.3.2.1.1. 1) Railroads

7.3.2.1.2. 2) Motor carriers

7.3.2.1.3. 3) Water carriers

7.3.2.1.4. 4) Pipelines

7.3.2.1.5. 5) Air freight

8. 8) WAREHOUSING

8.1. a) Automated Warehouse Technology

8.2. b) Warehouse Locations

8.2.1. i) Inventory Control Systems

8.2.2. ii) Order Processing

8.2.3. iii) Protective Packaging and Materials Handling