Marketing Channels and Supply Chain Management

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Marketing Channels and Supply Chain Management by Mind Map: Marketing Channels and Supply Chain Management

1. Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers

2. System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user

3. The Role of Marketing Channels in Marketing Strategy

3.1. Four functions of marketing channels

3.1.1. 1. Facilitating the exchange process by reducing the number of marketplace contacts necessary to make a sale

3.1.2. 2. Adjusting for discrepancies in the market’s assortment of goods and services via sorting

3.1.3. 3. Standardizing exchange transactions by setting expectations for products

3.1.4. 4. Facilitating searches by both buyers and sellers

4. Types of Marketing Channels

4.1. Marketing intermediary

4.2. Resellers

4.2.1. Wholesaler

4.2.2. Retailers

4.3. Brokers

4.3.1. Agents

4.4. Facilitators

4.4.1. Transportation companies

4.5. Service firms market

4.5.1. Haircuts, manicures, and dental cleanings all operate through short channels

5. Direct Selling

5.1. Direct channel

5.1.1. Carries goods directly from a producer to the business purchaser or ultimate user

5.2. Direct selling

5.2.1. Strategy designed to establish direct sales contact between producer and final user

6. Channels Using Marketing Intermediaries

6.1. Producer > wholesaler > retailer > consumer

6.2. Producer > wholesaler > business user

6.3. Producer > agent > wholesaler > retailer > consumer

6.4. Producer > agent > wholesaler > business user

6.5. Producer > agent > business user

7. Factors influencing Marketing Channel Strategies

7.1. Market factor

7.2. product factor

7.3. organizational factor

7.4. competitive factor

8. Dual Distribution

8.1. Movement of products through more than one channel to reach the firm’s target market

8.2. Example: Nordstrom sells through stores, catalogs, and the Internet

9. Reverse Channels

9.1. Channels designed to return goods to their producers

9.2. Growing importance because of:

9.2.1. Rising prices for raw materials

9.2.2. Increasing availability of recycling facilities

9.2.3. Passage of additional antipollution conservation laws

9.3. Used for recalls and repairs

10. Determining Distribution Intensity

11. Determining Distribution Intensity

11.1. Intensive distribution

11.2. Selective distribution

11.3. Exclusive Distribution

12. Transportation

12.1. classes of carriers

12.1.1. Private carriers

12.1.2. Common carriers

12.1.3. Contract carriers

13. Major Transportation Modes

13.1. Railroads

13.2. Motor carriers

13.3. Water carriers

13.4. Pipelines

13.5. Air freight

14. meaning: