MARKETING CHANNELS

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MARKETING CHANNELS by Mind Map: MARKETING CHANNELS

1. distribution

1.1. movement of goods and service from producers to customers

2. marketing (distribution) channel

2.1. enhances the physical flow of goods and services

3. logistics

3.1. process of coordinating the flow of information, goods and services among members of the distribution channel

4. supply chain management

4.1. control of activities of purchasing processing and delivery through which row material are transformedinto product

5. physical distribution

5.1. broad range of activities aimed at efficient movement of finished goods from the end of the production line to the customers

6. the role of marketing channels

6.1. facilitate the exchange process

6.2. sorting

6.3. standardizing exchange transactions

6.4. facilitate searches by both buyers and sellers

7. types of marketing channel

7.1. marketing intermediary

7.2. resellers

7.2.1. wholesaler

7.2.2. retailers

7.3. brokers

7.3.1. agents

7.4. facilitators

7.4.1. transportation

8. physical distribution

8.1. suboptimization

8.2. customer service standards

8.3. transporation

8.3.1. classes of carriers

8.3.1.1. contract carriers

8.3.1.2. private carriers

8.3.2. major transportation modes

8.3.2.1. railroads

8.3.2.2. motor carriers

8.3.2.3. water carriers

8.3.2.4. pipelines

8.3.2.5. air freight

8.3.3. freight forwarders and supplemental carriers

8.3.4. intermodal coordination

8.4. warehousing

8.4.1. automated warehouse technology

8.4.2. warehouse locations

8.5. inventory control systems

8.6. order processing

8.7. protective packaging and materials handling

9. direct selling

9.1. direct channel

9.1.1. marketing channel that moves goods directly from a producer to the business purchaser or ultimate user

10. channels using marketing intermediaries

10.1. producer to wholesaler to retailer to consumer

10.2. producer to wholesaler to business user

10.3. producer to agent to wholesaler to retailer to consumer

10.4. producer to agent to wholesaler to business user

10.5. producer to agent to business user

11. channel strategy decisions

11.1. selection of a marketing channel

11.1.1. market factors

11.1.2. products factors

11.1.3. organizational and competitive factors

11.2. determining distribution intensity

11.2.1. intensive distribution

11.2.2. selective distribution

11.2.3. exclusive distribution

11.3. who should perform channel functions

12. channel management and leadership

12.1. channel conflict

12.1.1. horizontal conflict

12.1.2. vertical conflict

12.1.3. the grey market

12.2. achieving channel cooperation

13. vertical marketing systems

13.1. corporate and administered system

13.1.1. corporate marketing system

13.1.1.1. VMS in which a single owner operaters the entire marketing channel

13.1.2. administered marketing system

13.1.2.1. VMS that achieves channel coordinant when a dominant channel member exercises its power

13.2. contractual system

13.2.1. wholesaler- sponsored voluntary chain

13.2.2. retail cooperative

13.2.3. franchise