MARKETING CHANNELS

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MARKETING CHANNELS by Mind Map: MARKETING CHANNELS

1. distribution

1.1. movement of goods and service from producers to customers

2. marketing (distribution) channel

2.1. enhances the physical flow of goods and services

3. logistics

3.1. process of coordinating the flow of information, goods and services among members of the distribution channel

4. supply chain management

4.1. control of activities of purchasing processing and delivery through which row material are transformedinto product

5. physical distribution

5.1. broad range of activities aimed at efficient movement of finished goods from the end of the production line to the customers

6. the role of marketing channels

6.1. facilitate the exchange process

6.2. sorting

6.3. standardizing exchange transactions

6.4. facilitate searches by both buyers and sellers

7. types of marketing channel

7.1. marketing intermediary

7.2. resellers

7.2.1. wholesaler

7.2.2. retailers

7.3. brokers

7.3.1. agents

7.4. facilitators

7.4.1. transportation

8. direct selling

8.1. direct channel

8.1.1. marketing channel that moves goods directly from a producer to the business purchaser or ultimate user

9. channels using marketing intermediaries

9.1. producer to wholesaler to retailer to consumer

9.2. producer to wholesaler to business user

9.3. producer to agent to wholesaler to retailer to consumer

9.4. producer to agent to wholesaler to business user

9.5. producer to agent to business user

10. channel strategy decisions

10.1. selection of a marketing channel

10.1.1. market factors

10.1.2. products factors

10.1.3. organizational and competitive factors

10.2. determining distribution intensity

10.2.1. intensive distribution

10.2.2. selective distribution

10.2.3. exclusive distribution

10.3. who should perform channel functions

11. channel management and leadership

11.1. channel conflict

11.1.1. horizontal conflict

11.1.2. vertical conflict

11.1.3. the grey market

11.2. achieving channel cooperation

12. vertical marketing systems

12.1. corporate and administered system

12.1.1. corporate marketing system

12.1.1.1. VMS in which a single owner operaters the entire marketing channel

12.1.2. administered marketing system

12.1.2.1. VMS that achieves channel coordinant when a dominant channel member exercises its power

12.2. contractual system

12.2.1. wholesaler- sponsored voluntary chain

12.2.2. retail cooperative

12.2.3. franchise

13. physical distribution

13.1. suboptimization

13.2. customer service standards

13.3. transporation

13.3.1. classes of carriers

13.3.1.1. contract carriers

13.3.1.2. private carriers

13.3.2. major transportation modes

13.3.2.1. railroads

13.3.2.2. motor carriers

13.3.2.3. water carriers

13.3.2.4. pipelines

13.3.2.5. air freight

13.3.3. freight forwarders and supplemental carriers

13.3.4. intermodal coordination

13.4. warehousing

13.4.1. automated warehouse technology

13.4.2. warehouse locations

13.5. inventory control systems

13.6. order processing

13.7. protective packaging and materials handling