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CHANNEL by Mind Map: CHANNEL

1. PHYSICAL DISTRIBUTION

1.1. Customer service

1.2. Transportation

1.3. Inventory control

1.4. Protective packaging and materials handling

1.5. Order Processing

1.6. Warehouse

2. TYPES OF MARKETING CHANNELS

2.1. Resellers

2.1.1. Retailers

2.1.2. Wholesalers

2.2. Brokers

2.2.1. Agents

2.3. Facilitators

2.3.1. Transportation Companies

2.4. Service Firm Market

2.4.1. E:g ; Haircuts, Manicures, Dental cleanings after operations through short channels

2.5. i : CHANNELS USING MARKETING INTERMEDIARIES

2.6. ii : DIRECT SELLING :- Strategy designed to establish direct sales contact between producer and final user

2.7. iii : DUAL DISTRIBUTION :- Movement of products through more than one channel to reach the firm's target market

2.8. iv : REVIEW CHANNELS :- Channels designed to return goods to their producers.

3. THE ROLE OF MARKETING CHANNELS IN MARKETING STRATEGY

3.1. Functions Of Marketing Channels

3.1.1. i : Sorting

3.1.2. ii : Standardizing exchange transactions

3.1.3. iii : Facilitiate the exchange process

3.1.4. iv : Facilitiate searches by both buyers and sellers

4. LOGISTICS AND SUPPLY CHAIN MANAGEMENT

4.1. Radio Frequency Identification (RFID) :- Technologyuses a tiny chip with identifications informations that can be read by a scanner using radio waves from a distances

4.2. Enterprise Resources Planning (ERP) :- Is an intergrated software systems that consolidates data from among the firm's units.

4.3. Logistical cost control

4.3.1. Third party logistics

4.3.1.1. The third party (Contract) logistics firms specialize in handling functions to specialist firms

5. VERTICAL MARKETING SYSTEMS

5.1. Corporate systems VMS in which a single owner operates the entires marketing channel

5.2. Administered systems :- VMS that achieved channel coordination when a dominant channel member exercise its power

5.3. Contractual systems :- VMS that coordinates Channels activities through formal agreements participants

5.3.1. Wholesaler : Sponsored voluntary chain

5.3.2. Retail Cooperative

5.3.2.1. The retailers purchase ownership shares in the wholesaling operation and agree to buy a minimum percentage of their inventories from this operation

5.3.3. Franchise

5.3.3.1. Which a whosaler or dealer (The Franchise) agrees to meet the operating requirements of a manufacturer or other franchise

6. CHANNEL MANAGEMENT AND LEADERSHIP

6.1. Channels conflict

6.1.1. Horizontal conflict

6.1.2. Vertical Conflict

6.1.3. They grey market

6.2. Achieving channels cooperation

7. CHANNEL STRATEGY DECISIONS

7.1. Selections of a marketing channels

7.1.1. Market factors

7.1.2. Product factors

7.1.3. Organizational and competitive factors

7.2. Determining distribution intensity

7.2.1. Intense Distribution :- Distribution of a product through all available channels

7.2.2. Selective Distribution :- Distribution of a product through a limited number of a channels

7.2.3. Exclusive Distributions :- Distributions of a product through a single wholesaler or retailer in a specific geographic region

7.2.3.1. Legal problems of exclusive distribution

7.3. Who should perform channel functions

8. MEANING

8.1. Systems of marketing institutions that enhances the physical flows of goods and services, along with ownership title, from producer to consumer or business user