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CHANNEL by Mind Map: CHANNEL

1. TYPES OF MARKETING CHANNEL

1.1. Marketing intemediary

1.1.1. Organization that operates between producers and consumers

1.2. Resellers

1.2.1. Wholesaler

1.2.2. Retailers

1.3. Brokers

1.3.1. Agents

1.4. Facilitators

1.4.1. Transportation companies

1.5. Service firms market

1.5.1. Haircuts, manicures,and dental cleanings all operate through short channel

1.6. Direct selling

1.6.1. Direct channel

1.7. Dual Distribution

1.8. Reverse Channels

1.9. Channels using Marketing Intermediaries

1.9.1. Producer to Wholesaler to Retailer to Customer

1.9.2. Producer to Wholesaler to Business User

1.9.3. Producer to Agent to Wholesaler to Retailer to Consumer

1.9.4. Producer to Agent to Wholesaler to Retailer to Business User

1.9.5. Producer to Agent to Business User

2. THE ROLE OF MARKETING CHANNELS IN MARKETING STRATEGY

2.1. Facilitate the exchange process

2.2. Standardizing exchange transactions

2.3. Facilitate searches by both buyers and sellers

2.4. Adjust for discrepancies in the market's assortment of goods and services via sorting

3. STRATEGY DECISIONS

3.1. Selection of marketing channel

3.1.1. Market Factors

3.1.2. Product Factors

3.1.3. Organizational and Competitive Factors

3.2. Determining Distribution Intensity

3.2.1. Intensive

3.2.2. Selective

3.2.3. Exclusive

4. MANAGEMENT AND LEADERSHIP

4.1. Channel conflict

4.1.1. Horizontal

4.1.2. Vertical

4.1.3. Grey Market

4.2. Achieving channel cooperation

5. VERTICAL MARKETING SYSTEMS

5.1. Corporate and Administred

5.2. Contractual

5.2.1. Wholesaler-Sponsored Voluntary Chain

5.2.2. Retail Cooperative

6. PHYSICAL DISTRIBUTION

6.1. Customer Service

6.2. Warehousing

6.2.1. Automated Warehouse Techonolgy

6.2.2. Warehouse Locations

6.3. Order Processing

6.4. Protective Packing and Materials Handling

6.5. Inventory Control

6.6. Transportation

6.6.1. Major Transportation Moders

6.6.1.1. Railroad

6.6.1.2. Water carrier

6.6.1.3. Motor Carrier

6.6.1.4. Pipelines

6.6.1.5. Air Freight

6.6.2. Classes of Carriers

6.6.2.1. COMMON CARRIERS

6.6.2.2. CONTRACT CARRIERS

6.6.2.3. PRIVATE CARRIERS

6.6.3. Freight Forwarders and Supplemental Carriers

6.6.4. Intermodal Coordination

7. LOGISTICS AND SUPPLY CHAIN MANAGEMENT

7.1. RFID (Radio Frequency Identification)

7.2. ERP (Enterprise Resource Planning)

7.3. Logistical Cost Control

7.3.1. Third-Party Logistics

8. DEFINATION

8.1. System of marketing institutions that enhances the physical flow of goods and Services along with ownership title, from producer to consumer or business user.

9. ALTERNATIVE MARKETING CHANNEL

9.1. CUSTOMER GOOD

9.1.1. Producer-Customer

9.1.2. Producer-Retailer-Customer

9.1.3. Producer-Wholesaler-Retailer-Customer

9.1.4. Producer-Agents-Wholesaler-Retailer-Customer

9.2. BUSINESS GOOD

9.2.1. .Producer-Business User

9.2.2. .Producer-Agent-Business User

9.2.3. .Producer-Wholesaler-Business User

9.2.4. Producer-Agent-Wholesaler-Business User

9.3. SERVICE

9.3.1. Service provider- Consumer/Business User

9.3.2. Service Provider-Agent-Consumer/Business User

10. WHY CHANNEL ARE NEEDED?

10.1. Awareness creation

10.2. More profitable sales

10.3. Brings buyers and sellers together

10.4. Producer can concentrate on core activity

10.5. Reduce the number of transactions and thereby transaction cost