1. CHANNELS STRATEGY DECESION
1.1. selecting of a marketing channels
1.2. ditermining distribution intensity
2. CHANNEL MANAGEMENT AND LEADERSHIP
2.1. channels conflict
2.2. achiveving channels coorperation
3. VERTICAL MARKETING SYSTEM
3.1. planned channels system designed to improve distribution efficiency and cost effectiveness by integrating various function throughout the distribution chain
3.2. coorporate marketing system VMS in which a single owners operates the entires marketing channels.
3.3. contractual marketing system that system that acoordination when a dominant channels members exercise its power
3.4. contractual system that coordinates channel activities through formal aggreement among participants
3.5. wholesaler-sponsored-voluntary chain
3.6. retail cooperative
3.7. franchise
4. PHYSICAL DISTRIBUTION
4.1. the problem of subuptimization
4.1.1. result when the managerof individual physical distribution fuction
4.2. customer service standart
4.2.1. customer service standard state the goal and difine acceptable performance for the quality of service that a firm expect to deliver to its customers.
4.3. transportation
4.3.1. classe of cariess
4.3.1.1. contract carries
4.3.1.1.1. for hire that do offer their service to the general public
4.3.1.2. private carries
4.3.1.2.1. do not offer service for hire.
4.4. major transportation modes
5. THE ROLE OF MARKETING CHANNELS IN MARKETING STRATEGY
5.1. facalities the exchange proscess.
5.1.1. by reducing the number of market place contact necessary to make a sale
5.2. sorting
5.2.1. a single producers tends to maximaze the quantity it make of limited line of good while a single buyer needs a limited quantity of a wide selection of maerchandise
5.3. standardizing exchange transaction
5.3.1. by setting expectation for product and it involve the transfer process it self
5.4. facilititate search by both buyers and seller
5.4.1. buyer search for specific good and services to fill their need, while sellers attempt to learn what buyer want
6. TYPE OF MARKETING CHANNELS
6.1. direct selling
6.2. channels using marketing intermidiaries
6.3. dual distribution
6.4. reverse channels
7. LOGISTICS AND SUPPLY CHAIN MANAGEMENT
7.1. radio frequency identification (RFID)
7.1.1. technology that uses a tiny chip with identification information that can be read by scanner using radio waves from distances
7.2. enterprise resource planning (ERP)
7.2.1. is an integarated software system that consolidates data from among that firm units
7.3. logistic cost control
7.4. supply chain
7.4.1. know as the value chain is the complete sequence of suppliers and activities that contribute to the creation and delivery of good and services .