Moët & Hennessey

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Moët & Hennessey by Mind Map: Moët & Hennessey

1. Moët & Chandon Product Line

1.1. Moët Impérial

1.2. Moët Rose Impérial

1.3. Moët Ice Impérial

1.4. Moët Rosé Ice Impérial

1.5. Grand Vintage 2008 & 2009

1.6. Grand Vintage Rosé 2008 & 2009

1.7. Moët Réserve Impériale

1.8. Moët Nectar Impérial

1.9. Moët & Chandon Vintatges

2. Direct Competition (Champagne Industry)

2.1. Bollinger

2.2. Veuve Clicquot

2.3. Mumm

2.4. Piper-Heidsieck

2.5. Perrier-Jouët

3. Indirect Competition (Alcohol Industry)

3.1. Smirnoff

3.2. Jim Beam

3.3. Corona

3.4. Brown Brothers

3.5. Jack Daniels

3.6. Johnnie Walker

3.7. Victoria Bitter (VB)

3.8. Heineken

3.9. Tooheys

3.10. Brown Brothers

3.11. Baileys

3.12. Bombay Sapphire

3.13. Jacobs Creek

3.14. Strongbow

3.15. Penfolds

3.16. Vodka Cruisers

3.17. Carlton

3.18. Crown

3.19. Pure Blonde

4. Retail Distributors

4.1. Dan Murphys

4.2. Beer, Wine & Spirits (BWS)

4.3. Vintage Cellars

4.4. Langton's

4.5. Pinnacle Drinks

4.6. ALH Group

4.7. First Choice Liquor

4.8. Liquorland

5. Hospitality/On-Premise Distributors

5.1. Merivale Group

5.2. Casinos

5.3. Five Star Hotels

5.4. Sydney Opera House

5.5. Spirit Hotels

6. Moët & Chandon substitute products (by type) / Categories that relate to the brand

6.1. Wine

6.1.1. Red

6.1.2. White

6.1.3. Sparkling

6.2. Rosé

6.2.1. Sparkling Rosé

6.3. Beer

6.4. Cider

6.5. Spirits

6.5.1. Vodka

6.5.2. Gin

6.5.3. Whiskey

6.5.4. Tequila

6.5.5. Rum

6.6. Carbonated Drinks/Soft Drinks

6.7. Soda Water

7. Attributes of the Product (Champagne)

7.1. Success

7.2. Glamour

7.3. Vanguard

7.4. Greatness

7.5. Generosity

7.6. Affluence

7.7. Prestige

7.8. Elegance

7.9. Elegant

7.10. Sophisticated

7.11. Daring

7.12. Vibrant

8. Uses for the Product (Champagne): Occasions

8.1. Special Events

8.1.1. Weddings

8.1.2. Christenings

8.2. Formal Dinners

8.3. Party

8.3.1. At home

8.3.2. In a restaurant, bar or pub

8.4. Celebration

8.5. At a formal restaurant

9. Potential customer perception barriers that affect purchasing decisions / hazards to the brand & it's products

9.1. Price sensitivity

9.2. Expensive

9.3. Shelf Life of product: once opened the entire product must be consumed in a short period of time

9.4. Occasional purchasing: not a product that is sought after regularly & tends to be saved for special occasions only