Measurement Plan Metrics / Dimensions

1. Segments (Dimensions)

1.1. Shopping Item Category

1.1.1. Tagging strategy

1.1.1.1. When user clicks “Details” button, use user-defined variable to capture trip location name and pass into Analytics Custom Dimension.

1.1.2. Data Layer Variable

1.1.2.1. {{itemCategory}}

1.1.3. Analytics Data Received

1.1.3.1. Demographics dimension

2. KPIs (Metrics)

2.1. Avg Revenue

2.1.1. Tagging strategy

2.1.1.1. On “thank you” page, use javascript to capture trip price from URL and use user-defined variable to push price into the Data Layer and pass into Analytics Custom Metric. Divide by number of users or sessions to calculate revenue.

2.1.2. Data Layer Variable

2.1.2.1. {{basketValue}}

2.1.3. Analytics Data Received

2.1.3.1. Custom Metric (Total revenue / Users or Sessions)