Chapter 10: Public Rellation and Future Challenge

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Chapter 10: Public Rellation and Future Challenge by Mind Map: Chapter 10: Public Rellation and Future Challenge

1. The internet

1.1. the internet and public relation

1.1.1. e mail distribution

1.1.2. world wide web site

1.1.3. brochure ware

1.1.4. usenet discussion group

1.1.5. listservs

1.2. internet problem

1.2.1. difficulty in finding information

1.2.2. security problem

1.2.3. time consuming

2. Impact of new communication technologies

2.1. convergence of technologies

2.2. development in technology

3. Application of new communication technology

3.1. fiber optic cablle

3.2. digital transmission

3.3. wireless transmission

4. The computer

4.1. other computer application

4.1.1. dictation and voice generation

4.1.2. expert systems

4.1.3. PR management tools

4.1.4. processing of news release

4.1.5. e-mail

4.1.6. desktop publishing

4.1.7. mailing lists

4.1.8. online conference

4.1.9. graphics

4.1.10. fax machine

5. satellite transmission

5.1. news release delivery

5.2. video and audio news release

5.3. teleconferencing

5.4. satellite media tours

6. other communication tools

6.1. cell phone

6.2. PDA

6.3. Electronic balckboards

6.4. blog

6.5. memory

7. future technologies

7.1. wireless broadband

7.2. digital thinking

7.3. decrease use of paper

8. aspect to focus in the future

8.1. credibility

8.2. accountability

8.3. responsibility

9. requirement of todays

9.1. generalized specialization

9.2. guts

9.3. ethics

9.4. leadership