by Alex Knab
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Identify, articulate, and focus on a defined purpose
Respond to the need of the appropriate audience
Respond appropriately to different rhetorical situations
Use conventions of format and structure appropriate to
the rhetorical situation
Adopt appropriate voice, tone, and level of formality
Understand how each genre helps to shape writing and
how readers respond to it
Write in multiple genres
Understand the role of a variety of technologies/media in
accessing, retrieving, managing, and communicating
Use appropriate technologies to organize, present, and
communicate information to address a range of
audiences, purposes, and genres
C1 Try and get to know as much as possible about your
audience. You want to design to appeal to the specific
audience that you are targeting.
C1 When writing ask yourself, why a reader would be
interested in your writing, whats special about your
writing, and how those special parts will benefit those
C2 the most important elements on the page should
be most prominent and the secondary the second
most and so on. Create a visual hierarchy and arrange
elements according to importance and emphasis
C3 Contrast is one of the easiest ways to draw your
reader’s attention to your page. Contrast is used with
emphasis to keep things looking different and not
C4 A symmetrical balanced layout has elements
mirrored and are safe where as a asymmetrically
balanced has it unequal elements and are dynamic.
C5 alignment is visual elements lining up with others,
these have invisible connections between them that
make a page more organized.
C6 You can repeat visual elements to form unifying
structure on your pages, this ties everything together.
This makes pages more unified/cohesive. You can
repeat all kinds of different things, lines, shapes,
images, textures, ect
C7 good verbal flow is very important, establishing a
master plan is a good way to set it up. This will leave
your page more unified/consistent
Critical Thinking, Reading, and Writing
Use information, writing, and reading for inquiry, learning,
thinking, and communicating
Integrate previously held beliefs, assumptions, and knowledge
with new information and the ideas of others to accomplish a
specific purpose within a context
C1 Look at others work and use that as an
example, but organize and create from your own
ideas. This can help to show you what works
and what might not work.
C2 try to look at the weaknesses in emphasis of
your work and how to improve it. The only way
learn the proper techniques is practice, practice,
C3 Contrast occurs when two or more elements
look dramatically different from one another and
there are many different ways to achieve it. Place
small with large, capital letters next to lower case,
thick type lines next to thin, warm colors with cool
colors, vertical colors with strong horizontal
elements, black type with light grey.
C4 It is a better Idea to only use one alignment
scheme at a time on page to avoid looking
confused and disorganized. Don’t forget black and
white images can be livened up in many simple
C5 Pages seem more organized when you
visually connect elements with one another, you
may have to rework the balance after you
change the alignment of a page.
C6 Using repetition requires designer to
deliberately seek out visual elements and use
consistently on a page. Repeating visual element
doesn’t mean that the elements have to be
identical.Using the same typeface, size, and
color fonts are also a form of repetition, also
consistent margins. When someone is using a
element 2 or more times in a design, they are
C7 There is verbal flow – the order in which viewers
read text, and Visual flow- the order in which viewers
look at images/graphics. The best designs draw on
both types. not all readers read right to left, keep
this in mind when making pages for international
Be aware that it usually takes multiple drafts to create
and complete a successful text
Develop flexible strategies for generating, revising,
editing, and proof-reading
Understand the collaborative and social aspects of research
and writing processes
Use appropriate technologies to manage data and information
collected or generated for future use
C1 Research and use thumbnails prior to starting
your project. Learn your goals, who the
audience, your limits, and look at examples of
C2 without an emphasis on what’s important
visually its hard to understand what to focus
C3 It is important to balance your
paged and not have a certain section or
part of it too heavy visually. When
using rotated type only use small
amounts of text, and avoid stacking
type all together.
C4 Visual proportion is important; changing
size, color, and boldness dictates which
elements should be emphasized. Practice is
the best way of leaning proportion skills.
Changing a balance problem often requires
reworking design on that page.
C5 Beginning designers often don't use grids
thinking they are too complicated, but in the
end it can save time and keep things organized.
C6 Repeating visual aspects bring a page
unity, which is when different elements on a
page look like they belong together. Without
unity, interest is quickly lost. Unity is most
important in multiple page publications.
C7 Good flow will lead the viewer from one
element to the other with ease. Flow helps
you control the order in which images/text
are viewed. People are not predictable in
what they are viewing. You will never be able
to control what is viewed.
Knowledge of Conventions
Learn common formats for different genres
Develop knowledge of genre conventions ranging from structure and
paragraphing to tone and mechanics
Understand and apply legal and ethical uses of information and technology
including copyright and intellectual property
C1 organize your information into a coherent
format, this will help you gather your
C1 Knowing the right format for your group or
audience is very important. These formats
can come in all different forms.
C2 the primary attention is called the focal point,
accents are secondary and so on, and you want to
have as little content as possible on your pages.
Emphasis can be applied to almost anything to help
improve the message it is trying to get across.
C3: Although graphics do not improve the overall
quality of a paper using design skills and graphics
can help a paper or a writing piece stick out.
C4 a page needs good balance in order to be
comfortable and functional. Being balanced means
equal visual weight. Visual weight is the seemingly
physical weight on a page. Our eyes are drawn to
those with the most visual weight.
C5 When aligning a good place to start is with a
grid structure, grids are non-printed systems of
lines that divide the page and help the designer
C6 The different gesalt principals. Figure/ground
the figure are distinct from their ground
(background). Proximity when things are near
each other they seem part of a group. Closure
we tend to visually close gaps on our own.
Continuation, our eyes follow a line even when it
crosses over negative/positive shapes.
Similarity, elements that are similar are seen as
part of a group.
C7 adding bullets, rule lines, and other graphic
elements help visually lead the viewer’s eyes to
what is important.
Become more technologically savvy
Learn about blogging and online publishing
Improve my grammer/conventions
Establish an appropriate voice for each genre
Learn about online design and format
C1 Don't procrastinate, it takes longer to do
both writing and design then just one or the
other! Get stuff done as soon as possible don't
wait till the last minute.
C2 if you put everything in the same size font
and color you will likely bore your readers.
C3 Although size contrast size works well,
contrasting typeface can work as well do not be
afraid to use this in your work!
C4 Try to use type that runs uphill to bring
energy to a page but not type that is staggered!
C5 Remember that alignment can be used in
simple or complex charts, diagrams, maps, and
C6 Repetition can be used to make images
look more professional, stand out better, make
pages stronger, and give your pages a fresher
overall look. Although repetition is good, a
page can have too much repetition!
C7 flow is the visual and verbal paths of
movement in which the viewer’s eyes track
through a page.
take a step back and write as
though the people have zero
knowledge of the subject
know exactly what your trying to
teach/get across without putting
too much or too little info
creating an outline is a good idea
before just starting your project
with no plan
make your instructions easy to
understand and make them
brief as well
use visual aids, such as videos or
diagrams, and to give it a test
drive to get out any kinks
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