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(8) Scaling & Instrument Design by Mind Map: (8) Scaling & Instrument Design
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(8) Scaling & Instrument Design

Nature of Instrument Design

 * ask items in one way, and the answers relect what the public is thinking ~ depending on the phrasing, the results can be significantly different

what to include and exclude?

Scale Development

simple vs complex scales

which variables should be measured?

what are the "right" questions to be asked?

Item Phrasing

the wording is important for respondants to answer what is intended to be asked by the researcher offline & online

Response Formats

Frequently Used Scaling Instruments

Instrument Design

Scale Sequencing and Layout

Online Design Aids

Pretesting and Correcting

The Feel Good Store (Project)

This chapter somewhat helps with my research project. Chances are that there will be questionnaires formulated and needed when trying to accomplish our goals.