Professional Communications
by Isobel Drum
1. Media Strategy and J-Pitch
1.1. Discovering how to write a media release
1.2. The importance of coming up with creative relevant ideas for pitching a campaign
1.3. Learning how to work on a tight time frame and create a public presentation
2. Reflecting on discoveries
2.1. reflecting on the entire semester has given be a better outlook regarding what career path i would like to take
2.2. summarised the main discoveries i made this semester, providing me with a clearer outlook
3. journalism
3.1. The significance communication has on society and how easily popular thought can be manipulated by writers.
3.2. I discovered the the creativity required in this profession. Journalists must constantly be on their toes and thinking of a new way to attract their audiences
3.3. The difficulty in providing a piece of work without bias
4. group work
4.1. I discovered the benefits in working with a group
4.2. the importance of using everyones skills
4.3. Group work is such a huge part of working with any corporation, so working with one group throughout the entire semester was very beneficial.
5. Professional Planning
5.1. focus on improving writing skills and thinking more creatively
5.2. Work on constantly asking questions regarding how something could be done better
6. Rhetorics and politics
6.1. Really enjoy this subject
6.2. Really interesting semester, with challenging reading. Enjoyed studying rhetorics and the impact communication has on governing and politics
6.3. I have found this subject to also assist greatly in my other two subjects (in understanding communication technologies used in society)
7. photo Journalism
7.1. understanding the significant impact a photo can have on a story
7.2. the difficultly in not adding my own opinions into journalism
7.3. importance of have succinct, impacting captions
8. storytelling: communication research, idea development, pitch and peer feedback
8.1. Being critical when deciding what research to use
8.2. the importance of finding our what everyones strengths are in a group and using that to our advantage
8.3. The necessity in having a clear campaign, with a clear goal
8.4. always take feedback on board and use it to the best of your ability
8.5. I discovered an interest in creating campaigns
9. advertising
9.1. I found an unexpected interest in this area
9.2. advertising is everywhere and is almost consuming the world we live in
9.3. It is used to bring up political and social issues (through advertising a product eg.)
9.4. extremely creative career
9.5. extremely competitive and requires fast thinking
10. Professional Aspirations
10.1. I do not yet know the profession i would like to get into however i really enjoyed creating the work like a woman campaign. Id like to do something that involves highlighting a pressing issue and making a change. I think through traditional and social media so much is possible in todays society. All the topics we covered this semester have a great relevance in todays world.
10.1.1. Journalism
10.1.1.1. I believe that the journalism section was my strongest point. I really enjoyed writing the media release and creating the photo journalism piece for the gender pay gap.
10.1.2. Media holds such a huge place in todays society.
11. Public Relations
11.1. I have found this my least enjoyable subject
11.1.1. I hope not to get into a public relations role
11.2. extremely useful and relevant
11.2.1. very necessary for all big corporations
11.2.1.1. Bad PR can ruin a whole corporation
11.2.1.1.1. working on the Facebook data crisis exemplified this