1. Carrefour
1.1. Strengths
1.1.1. Hypermarket
1.1.2. Number 2 retailer in Europe
1.1.3. Operates on a global scale
1.1.4. Diverse target audience
1.1.5. Adapting to environmental changes
1.1.6. Competitive advantage within the retail sector
1.2. Threats
1.2.1. Technology
1.2.2. Competitors
1.2.3. IT security and privacy
1.2.4. GDPR
1.3. Opportunities
1.3.1. Improving technological features i.e. self service and Apple pay
1.3.2. Omni-channel approach to business
1.3.3. Innovating in terms of concepts, products, services and formats
1.3.4. Expansion
1.4. Comparative advantage
2. Tiger
2.1. Opportunities
2.1.1. Online shopping to expand distribution channels & reach a wide audience
2.1.2. Expansion
2.2. Marketing
2.2.1. Low value products
2.2.2. Low profit margin
2.3. Challenges
2.3.1. Competitors to bring down own prices
2.3.2. Similar competitors to locate in town centres or shopping malls
2.3.3. No online shopping facility
2.4. Operations
2.4.1. Multi-national
2.4.2. Competitive advantage due to low costs
3. Uber
3.1. Relationship marketing
3.1.1. Plans to develop new relationships; maintain loyalty with existing customers (locally & globally)
3.1.2. Satisfactory customer service & quality
3.1.3. Competitive & cheap fares compared to e.g. black cabs
3.1.4. Card payments through app
3.1.5. Self drive cars & Uber Eats
3.2. Threats
3.2.1. Competitors such as London black cabs now accept card payments
3.2.2. Competition catching up with technology
3.2.3. Self drive cars
3.3. Shared value
3.3.1. CSR
3.3.2. Positive brand image
3.3.3. Contributing to the environment in which it operates
3.3.3.1. Social awareness
3.4. Quality
3.4.1. Driver & consumer priority rating
3.4.1.1. Rating system through app
3.4.2. GPS travelling time estimation
3.4.3. Uber head office
4. Competing in a global market
4.1. Global knowledge
4.1.1. Local needs
4.1.2. Convergence, divergence, crossvergence
4.2. Opportunities
4.2.1. High product demand in China
4.2.2. Cheap labour & exportation costs
4.2.3. Improving efficiency of supply network
4.3. Threats
4.3.1. Business identity
4.3.2. Technology
4.3.3. Speed & responsiveness