PH Campaign: User sees our ad across various channels such as Facebook | Linkedin | Google Search
1. Visits Landing Page
1.1. Register for free trial
1.1.1. Completes the Free Trial registration on the application server
1.1.1.1. Completes the 30 day trial effectively
1.1.1.1.1. Opts in for one of the package that we offer and completes the payment
1.1.1.1.2. Does not proceeds to pay for the platform
1.1.1.2. Does not use the platform after registering for free trial in first 10 days
1.1.1.2.1. Follow up email/calls with tutorials and also offer for extended free trial duration if needed.
1.1.1.2.2. Set up an online custom demo for the customer
1.1.2. Does not proceed to the free trial registration within two days
1.1.2.1. User is added to the drip and corresponding emails shall be sent periodically so as to make him opt for the free trial.
1.1.3. An email is sent to the user after a day prompting the user to register for the free trial. To ignore if he/she has already registered
1.2. Register for knowing more about PH
1.2.1. User is added to the drip campaign
1.2.1.1. Mail 1
1.2.1.2. Mail 3
1.3. User does not fill the form
1.3.1. Re-target the user for three weeks on various channels with different communication & landing pages until he/she fills in the details.
1.3.1.1. RFX
1.3.1.2. Generic Procurement page
1.3.1.3. Video Tutorials
1.3.1.4. CXO / Head / Director page
1.3.1.5. Supply chain management page
1.3.1.6. Case study download
1.3.2. The remarketing ads are shown on Facebook, Linkedin, Twitter, GDN.