1. Types
1.1. Full Service Agency
1.1.1. -large size agancies
1.1.2. -deals with all stages of ads
1.1.3. -different expert people for every department.
1.1.4. -Start with gathering data & analyzing & ends with payment bills to media people.
1.2. Interactive Agencies
1.2.1. -modernized modes of communication use.
1.2.2. -uses online ads, send personal messages on mobiles.
1.2.3. Ads produce are very interactive (ne concepts & innovative
1.3. Creative Boutiques
1.3.1. -have creative & innovative ads
1.3.2. -focuses only on creating actual ads.
1.3.3. -small size agencies with their own copywriters, directors & creative people.
1.4. Media Buying Agency
1.4.1. -buys place for ads & sells it to advertisers
1.4.2. -sells ads time
1.4.3. -schedule slots are different between tv channels & radio stations.
1.4.4. -supervise whether ads are being telecasted at opted time & place.
1.5. In-House Agencies
1.5.1. -as good as full service agancies.
1.5.2. -big companies prefer this as they are built & work for them.
1.5.3. -work as required by the organizations.
2. Specialities
2.1. Artists
2.2. Writers
2.3. Researchers
2.4. Photographers
2.5. Media Analysis
2.6. Other skills
3. Clients
3.1. Gain
3.1.1. -referals
3.1.2. -solicitations
3.1.3. -public relations
3.1.4. presentations
3.1.5. -image/reputation
3.2. Lose
3.2.1. -poor performance
3.2.2. -poor communications
3.2.3. -declining sales
3.2.4. -payment conflicts
3.2.5. -personnel changes
4. Definition
4.1. Service organization that specializes in planning & executing advertisement programs for its clients.
5. Functions
5.1. Planning & Managing Advertising Tasks
5.2. Creative Work
5.3. Branding (making the brand well-known)
5.4. Marketing & Public Relations
6. Roles
6.1. Create ads on the basis of information gathered about the particular product.
6.2. Do research on the company & the product & the relations of the customers (SWOT analysis)
6.3. Plan what type of media to use, when & where to use & for how much to use.
6.4. Take feedbacks from clients & customers, then decide further action.
7. Services
7.1. Account
7.1.1. -link between agency & client.
7.1.2. -managed by account executive
7.2. Marketing
7.2.1. -research department.
7.2.2. -may include account planners.
7.2.3. -media dept. obtains media space & time.
7.3. Creative
7.3.1. -create, execute ads.
7.3.2. -copywriter artists & other specialists
7.4. Management & Finance
7.4.1. -accounting
7.4.2. -financing
7.4.3. -new business generation