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Ad Agency by Mind Map: Ad Agency

1. Definition

1.1. Service organization that specializes in planning & executing advertisement programs for its clients.

2. Functions

2.1. Planning & Managing Advertising Tasks

2.2. Creative Work

2.3. Branding (making the brand well-known)

2.4. Marketing & Public Relations

3. Roles

3.1. Create ads on the basis of information gathered about the particular product.

3.2. Do research on the company & the product & the relations of the customers (SWOT analysis)

3.3. Plan what type of media to use, when & where to use & for how much to use.

3.4. Take feedbacks from clients & customers, then decide further action.

4. Types

4.1. Full Service Agency

4.1.1. -large size agancies

4.1.2. -deals with all stages of ads

4.1.3. -different expert people for every department.

4.1.4. -Start with gathering data & analyzing & ends with payment bills to media people.

4.2. Interactive Agencies

4.2.1. -modernized modes of communication use.

4.2.2. -uses online ads, send personal messages on mobiles.

4.2.3. Ads produce are very interactive (ne concepts & innovative

4.3. Creative Boutiques

4.3.1. -have creative & innovative ads

4.3.2. -focuses only on creating actual ads.

4.3.3. -small size agencies with their own copywriters, directors & creative people.

4.4. Media Buying Agency

4.4.1. -buys place for ads & sells it to advertisers

4.4.2. -sells ads time

4.4.3. -schedule slots are different between tv channels & radio stations.

4.4.4. -supervise whether ads are being telecasted at opted time & place.

4.5. In-House Agencies

4.5.1. -as good as full service agancies.

4.5.2. -big companies prefer this as they are built & work for them.

4.5.3. -work as required by the organizations.

5. Specialities

5.1. Artists

5.2. Writers

5.3. Researchers

5.4. Photographers

5.5. Media Analysis

5.6. Other skills

6. Services

6.1. Account

6.1.1. -link between agency & client.

6.1.2. -managed by account executive

6.2. Marketing

6.2.1. -research department.

6.2.2. -may include account planners.

6.2.3. -media dept. obtains media space & time.

6.3. Creative

6.3.1. -create, execute ads.

6.3.2. -copywriter artists & other specialists

6.4. Management & Finance

6.4.1. -accounting

6.4.2. -financing

6.4.3. -new business generation

7. Clients

7.1. Gain

7.1.1. -referals

7.1.2. -solicitations

7.1.3. -public relations

7.1.4. presentations

7.1.5. -image/reputation

7.2. Lose

7.2.1. -poor performance

7.2.2. -poor communications

7.2.3. -declining sales

7.2.4. -payment conflicts

7.2.5. -personnel changes