Coach Santiago Marketing/Management Systems

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Coach Santiago Marketing/Management Systems by Mind Map: Coach Santiago Marketing/Management Systems

1. Len Generation/Operations

1.1. Email Blast

1.1.1. Creating List

1.1.2. List Scrubbing

1.1.3. Education Marketing Calender

1.2. FB Ad's

1.2.1. Lead Tracking

1.2.2. Inputting into list

1.2.3. Qualifying Leads & list placement

1.2.4. AD reports and trend analysis

1.3. Direct Mail

1.3.1. To athletes requesting an appointment

1.3.2. Potential Affiliates

1.4. FB Messenger

1.4.1. Contact New Friends

1.5. CRM Management

1.5.1. List scrubbing

1.6. Facebook Post

1.7. Podcast Show

1.7.1. Editing of Shows

1.7.2. Posting of shows

1.8. Youtube Post

1.8.1. Editing of videos

1.8.2. Posting of videos

1.8.3. Sharing of videos

1.9. Podcast Invites

1.9.1. Creating Target List

1.9.2. 3 Wave Contacting . of targets

1.9.3. Can we guest on any podcast?

1.10. Email Clean Up

1.10.1. Separating and prioritizing emails

1.11. Creating Landing Pages

1.11.1. Products

1.11.2. Webinars

1.11.3. Events

1.12. Client "Touches"

1.12.1. Tip of the week

1.12.2. Persona inspiration messages via text

1.12.3. 60 Day reports

1.12.4. Consult call reminders

1.13. Monthly Marketing Schedule

1.13.1. 30 days at time

1.13.2. Posting Centrally

1.13.3. All social media postings portals

1.13.4. Film/Record all on two days

1.14. Blogging

1.14.1. Ideas

1.15. Client Onboarding

1.15.1. First Launch Call

1.15.1.1. Covering Agenda Items

1.15.2. Creating Master Spreadsheet

1.15.3. Delivering 60 Day Action Plan

1.15.4. Referral Request

1.15.4.1. Current Clients

1.15.4.2. Prospects

1.16. Affilate Set Up

1.16.1. Appointment Set up

1.16.2. Presentation

1.16.3. Send Paperwork

1.16.4. Monthly "Touches"

1.16.5. Template Emails

2. Personal Branding & Expert Education

2.1. IG Post

2.2. Twitter Post

2.3. Book Creation

2.3.1. Ideas

2.3.2. Content

2.3.3. Editing

2.3.4. Final Production

3. Sales & Marketing

3.1. Blind Emails

3.1.1. To affiliate prospects

3.1.2. To partnership prospects

3.1.3. Podcast Prospects

3.2. Pitch "Face to Face" Meetings

3.2.1. Meeting Confirmations

3.2.2. Inputing into schedule

3.2.3. Presentation Materials Prep

3.3. One-on-One Coaching Sales

3.3.1. Consultation Appointments

3.3.1.1. Data Pull

3.3.1.2. Confirmation & meeting links provided

3.3.1.3. Trial Close & temperature gauge

3.3.2. Strategic partnerships

3.3.2.1. Can we leverage thier people?

3.3.2.2. Can we leverage thier money?

3.3.2.3. Can we leverage their time?

3.3.2.4. Do they have access to our prospects?

3.3.3. Cold Calls

3.3.3.1. List Calls & consult booking

3.3.3.2. Cold Texting

3.3.3.2.1. Parental Showcase list

3.3.4. Follow up on Offers

3.3.4.1. Buy or Die

3.3.4.2. Buyers get sign up emails & paperwork

3.3.4.3. Dead leads get followed up with in 90 days and added to email list

3.4. Public Speaking Sales

3.4.1. Follow up on Offers

3.4.1.1. Buy or Die

3.4.1.2. Buyers get sign up emails & paperwork

3.4.1.3. Dead leads get followed up with in 90 days and added to email list

3.4.2. Public Speaking Calls

3.4.2.1. Coaches of youth athletes

3.4.2.2. College AD's

3.4.3. INside

3.4.4. Outside

3.5. Event Sales

3.5.1. Cold Calls

3.5.1.1. List Calls & consult booking

3.5.2. Group Seminars

3.5.2.1. Booking

3.5.2.2. Presentation Materials Prep

3.5.2.3. Database Building Forms

3.5.2.4. Follow up with prospects

3.5.3. Online Webinars

3.5.3.1. Booking

3.5.3.2. Email Sequence

3.5.3.3. Webinar Follow up

3.5.3.4. Webinar Marketing

3.5.4. Follow up on Offers

3.5.4.1. Buy or Die

3.5.4.2. Buyers get sign up emails & paperwork

3.5.4.3. Dead leads get followed up with in 90 days and added to email list

4. Future Money

4.1. Networking Events

4.2. Giving strategically

5. ADMIN/Accounting

5.1. Accounts Recievable

5.1.1. Confirming Monthly installments came in

5.2. IT & Web Management

5.3. Accounts Payable

5.4. Payroll