customer segments

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customer segments by Mind Map: customer segments

1. Jobs they do and things they want?

1.1. to be able to experience life

1.2. keep busy without wasting time

1.3. have fun without worring

1.4. plan to make space for new events

1.5. maintain current activities and hobbies

1.6. have a good work/life balance

1.7. be known as socially responsiable

1.8. what are the main problems and difficulties they are facing? ranked top 3

1.8.1. lack of time

1.8.2. wanting to experience everything at once

1.8.3. having to be responsible pet owner

2. 18-30 working downtown and not living downtown with dog (secondary target market)

2.1. Jobs they do and things they want?

2.1.1. to be able to experience life

2.1.2. keep busy without wasting time

2.1.3. have fun without worring

2.1.4. plan to make space for new events

2.1.5. be known as socially responsiable

2.1.6. have a good work/life balance

2.1.7. maintain current activities and hobbies

2.1.8. maintain family and relationship responsibilities.

2.2. Gains?

2.2.1. what would be the expectations?

2.2.1.1. clean access to common exercise machines

2.2.1.2. safe place for dog to be

2.2.2. what would be beyond expectations?

2.2.2.1. tired pet

2.2.2.2. pet weightloss

2.2.2.3. new tricks learned

2.2.2.4. obedience training

2.2.2.5. clean pet with nail service

2.2.3. thing they would be delighted by?

2.2.3.1. towel service

2.2.3.2. guest passes low cost

2.2.3.3. no waiting for equipment

2.2.4. what would make the customers life easier?

2.2.4.1. additional overnight boarding service

2.2.5. what would they gain from the service?

2.2.5.1. social comfort by treating pet well

2.2.5.2. time gained from not having to walk dog

2.2.5.3. tired calm pet

2.2.5.4. freedom to leave pet at home during weekend events

2.2.6. how do they measure success and failure?

2.2.6.1. keeping in time line

2.2.6.2. variety of activities

2.2.6.3. social media response

2.2.7. what would increase likelihood of adopting the solution?

2.2.7.1. ease of acess

2.2.7.2. good customer service

2.2.7.3. good social media presence

2.2.7.4. no pressure sales

2.3. pains?

2.3.1. is there something too costly?

2.3.1.1. the waste of time to drop pet off at different location

2.3.2. is there something about current solution that is under performing?

2.3.3. what are the main problems and difficulties they are facing? ranked top 3

2.3.3.1. lack of time

2.3.3.2. wanting to experience everything at once

2.3.3.3. having to be responsible pet owner

2.3.4. what is keeping them awake at night?

2.3.4.1. when a event is missed due to unexpected event

2.3.5. what do they find too costly?

2.3.5.1. walking dog everyday

2.3.5.2. extra time to bring them to dog care

2.3.5.3. car travel and parking

2.3.6. is the current solution under performing?

2.4. description?>

2.4.1. weekends are full of activites

2.4.2. very structured schedule

2.4.3. common law and long term dating.

2.4.4. travels to work by car or bus

2.4.5. may have 1 child

2.4.6. established and stable job

2.4.7. male/female

2.4.8. working in downtown offices during Monday to Friday

2.4.8.1. office and filing room

2.4.8.2. new to position

2.4.9. want pets to be helthy

2.4.10. have current active lifestyle in multiple areas

2.4.10.1. lunchtime rec sports with co-workers

2.4.10.2. afterwork sports and hobbies a few days a week

2.4.10.3. weekend sport tournaments once a month

2.4.11. tight time schedule and prioritize time management

2.4.11.1. always looking for new experinces

2.4.11.1.1. needs set schedule to plan temporary activities

2.4.12. uses gym before work or after work

2.4.13. time is Number 1 problem

2.4.13.1. actively participating in clubs and groups on specified days

2.4.14. active user of social media

2.4.15. current user of gyms to combat sitting at work

2.4.16. socially conscience of the caring of dogs and its needs.

2.4.16.1. depends on schedule and willing to move time

3. 18-30 working and living downtown with dogs (target market)

3.1. description?

3.1.1. weekends are full of activites

3.1.2. male and female

3.1.2.1. afterwork sports and hobbies a few days a week

3.1.3. within walking distance

3.1.3.1. working in downtown offices during Monday to Friday

3.1.3.1.1. office and filing room

3.1.3.1.2. new to position

3.1.3.2. has a car but rarely uses it

3.1.4. single or dating no serious relationship.

3.1.5. want pets to be helthy

3.1.5.1. knows that the small apartments is not the best.

3.1.6. tight time schedule and prioritize time management

3.1.6.1. always looking for new experinces

3.1.6.1.1. needs set schedule to plan temporary activities

3.1.7. lives in small apartment with pet friendly added cost.

3.1.7.1. lunchtime rec sports with co-workers

3.1.8. have current active lifestyle in multiple areas

3.1.8.1. weekend sport tournaments once a month

3.1.9. uses gym before work or after work

3.1.10. time is Number 1 problem

3.1.10.1. actively participating in clubs and groups on specified days

3.1.11. socially conscience of the caring of dogs and its needs.

3.1.11.1. depends on schedule and willing to move time

3.1.12. active user of social media

3.1.13. current user of gyms to combat sitting at work

3.2. Gains?

3.2.1. what would be the expectations?

3.2.1.1. clean access to common exercise machines

3.2.1.2. safe place for dog to be

3.2.2. what would be beyond expectations?

3.2.2.1. tired pet

3.2.2.2. pet weightloss

3.2.2.3. new tricks learned

3.2.2.4. obedience training

3.2.2.5. clean pet with nail service

3.2.3. thing they would be delighted by?

3.2.3.1. towel service

3.2.3.2. guest passes low cost

3.2.3.3. no waiting for equipment

3.2.4. what would make the customers life easier?

3.2.4.1. additional overnight boarding service

3.2.5. what would they gain from the service?

3.2.5.1. social comfort by treating pet well

3.2.5.2. time gained from not having to walk dog

3.2.5.3. tired calm pet

3.2.5.4. freedom to leave pet at home during weekend events

3.2.6. how do they measure success and failure?

3.2.6.1. keeping in time line

3.2.6.2. variety of activities

3.2.6.3. social media response

3.2.7. what would increase likelihood of adopting the solution?

3.2.7.1. ease of acess

3.2.7.2. good customer service

3.2.7.3. good social media presence

3.2.7.3.1. the waste of time to drop pet off at different location

3.2.7.4. no pressure sales

3.3. pains?

3.3.1. is there something about current solution that is under performing?

3.3.1.1. is there something too costly?

3.3.2. what is keeping them awake at night?

3.3.2.1. when a event is missed due to unexpected event

3.3.3. what do they find too costly?

3.3.3.1. walking dog everyday

3.3.3.2. extra time to bring them to dog care

3.3.3.3. car travel and parking

3.3.4. is the current solution under performing?

4. local nearby traditional gym users no dog - not priority

4.1. description

4.1.1. males/females

4.1.2. live near location

4.1.3. have membership elsewhere and no loyalty

4.1.4. working 9-5 office job

4.1.5. will change gym due to location and ease of access

4.1.6. might get dog in future (especially if new dog friendly gym is near)

4.2. jobs and wants

4.2.1. quick affordable gym

4.2.2. simple equipment

4.2.3. near home or work within walking distance

4.2.4. no training or presser sales

5. B2B employee incentives (future expansion)

5.1. local business partnership

5.2. offer discounts to offices to promote healthyliving

5.3. business want to have social benefits of helping promote activity

5.4. the customer is the company benefits plan not the managers

5.5. offer discounts for business willing to give alternative lunchtime to spread client use