Industry Landscape
by Shan Zhong
1. Individual
1.1. Go Squared - analytics with visitor tagging to help you dig deeper into one user’s visit.
1.2. Statcountr - one of the ORIGINAL web analytics tools available.
1.3. Heap - tracks your app users, clicks, form submissions, and anything else.
1.4. Hotjar - new and easy way to truly understand your web and mobile site visitors.
1.5. Piwik - real-time open source app analytics tool.
1.6. Clicky - track visits and conversions, you can also track your video and audio analytics.
1.7. Kissmetrics - real-time standard cohort analysis tool.
1.8. Opentracker - real time reporting, geo-location user tracking.
1.9. Woopra - track where your users are coming from.
1.10. IBM Watson Customer Experience Analytics
1.11. SAP Hybris
1.12. Foxmetrics - analytics to track your user’s actions and activities.
1.13. Clicktale - record and watch exactly how a visitor used your website.
1.14. Mixpanel - fully featured mobile analytics platform with segmentation and push.
2. General Analytics Platform
2.1. Aggregate
2.1.1. Indicative - Web & mobile analytics tool.
2.1.2. comScore Digital Business Analytics
2.1.3. Adobe Digital Analytics - standard analytics tools plus some that large organizations can use.
2.1.4. Snow Plow - analytics tool for web apps with a lot of data.
2.1.5. Going Up - manage SEO analytics and web app analytics with one tool.
2.1.6. Mint - elf-hosted analytics solution.
2.1.7. AT Internet
2.1.8. Sitespect - full-suite web app analytics tool including A/B testing.
2.1.9. Open Web Analytics - open source web app analytics tool.
2.1.10. Gauges - real-time web analytics tool.
2.1.11. IBM Watson Customer Experience Analytics
2.1.12. SAP Hybris
2.1.13. Chartbeat - beautiful, real-time app analytics tool for web apps.
2.1.14. Clicktale - record and watch exactly how a visitor used your website.
2.1.15. Google Analytics - de facto standard for analytics in the web analytics space.
3. Mobile analytics
3.1. Upsight - mobile app analytics tool for developers.
3.2. Appsflyer - all-in-one marketing tool with analytics.
3.3. Amazon Mobile Analytics - Amazons multi-platform, basic mobile analytics tool.
3.4. Tapstream - user lifecycle analytics.
3.5. Honeytracks - mobile app analytics for games.
3.6. Apsalar - analytics tool for larger app shops.
3.7. Roambi(SAP) - 3-in-1 analytics tool that helps you track analytics, handle mobile app business intelligence, and app reporting.
3.8. Appcelerator - entire mobile app marketing suite.
3.9. Flurry - pretty much the “industry standard” for mobile app analytics.
3.10. Count.ly - open-source mobile app analytics tool.
3.11. Playtomatic - mobile app open source analytics tool for games.
3.12. Amplitude - real-time mobile analytics with all data provided in redshift.
3.13. Appsee - mobile app analytics platform automatically tracks all users' interactions in your app
3.14. Mixpanel - fully featured mobile analytics platform with segmentation and push.
3.15. Localytics - fast and beautiful real-time mobile analytics platform with in-app and push.
3.16. GameAnalytics - leading game analytics platform.
3.17. Tune - Transform Your Mobile and Performance Marketing Into Sustainable Revenue Growth
4. Marketing Campaign Tracking&Analytics
4.1. Clickmeter - analytics tool that helps you track marketing campaigns.
4.2. HasOffers Mobile app tracking - attribution analytics platform.
4.3. Adjust - open-source SDK with sophisticated analysis and campaign tracking.
5. Social media analytics
5.1. Klout - Social media analytics and planning platform.
5.2. Falconsocial - communications platform built on social media with analytics.
5.3. Quintly - web-based tool to help you track, benchmark and optimize your social media performance.
5.4. Kred - Klout-like social media analytics platform.
5.5. Buffer - Social media publishing and analytics platform.
5.6. Topsy - Social analytics tool with search.
5.7. SocialBlade - premiere YouTube statistics tracking.
5.8. SocialBench - Social media analytics platform.
5.9. Hootsuite - Social media management dashbaord.
5.10. Brandwatch - Social media monitoring and analytics.
5.11. Sproutsocial - Social media management and analytics platform.
6. Heatmap analytics
6.1. Crazyegg - a heatmaps only analtyics tool.
6.2. Inspeclet - another web app heatmaps tool.
6.3. Session Cam - heatmaps analytics tool.
7. Customer Data Platform
7.1. Tealium
7.2. BlueVenn
7.3. Treasure Data
7.4. Listrak
7.5. Zaius - The B2C CRM
8. Customer Success Software
8.1. Gainsight
8.2. ChurnZero
8.3. Totango