Intro Mind Map

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Intro Mind Map by Mind Map: Intro Mind Map

1. Group 14!!

1.1. Foursquare had a better marketing strategy. They added incentives to check-in, whereas Facebook Places simply added the feature to make the Facebook user's status more 'interesting'.

2. Group 5

2.1. The Foursquare app is more specialized

2.1.1. Discounts, Ranks/positions, mobile coupons, it's connected to twitter, and other social media applications

2.1.1.1. Gives users incentives

2.1.2. Facebook is a more broad social media app: offer discounts to users, collaberate with Foursquare

3. Group 6

4. Group 7

4.1. Facebook is a social network, and with that all your friends can see where you are making it creepy, where as four square is GPS oriented from the start and they promoted it as the GPS tracker.

5. Group 3

5.1. Incentives

5.1.1. Promotions with businesses

5.1.2. 'Cool' factor with badges and little rewards

5.1.3. Has a mass appeal set-up for businesses as 4Square can drive consumers in

5.1.4. Discounts and 'statuses' offered with the accumulation of points

5.2. What should Facebook do?

5.2.1. Set up incentives and reasons for people to use the feature

5.2.2. Make it 'cool' and less intrusive within the Facebook infrastructure

5.2.3. Integrate it more into the Facebook system so that it feels more 'natural' --> something that's been done already to an extent

6. Group 10

6.1. 4sq allows ownership and rewards for common use. Facebook requires manual tracking.

6.2. Facebook posts for "places" are less noticeable to frequent users because facebook is inundated with all sorts of other posts,

7. Group 9

7.1. ability to be attached to FB, and twitter (multiplatform) - information is concentrated (not unwanted newsfeed on FB)

7.2. more specialized in interest (conscious decision) vs. facebook (accidental, multipurpose, privacy issue)

7.3. Incentive to check-in (special offers/reward)

7.4. achievement, incentive to check in and keep going

8. Group 2

9. Group 8

9.1. People use Foursquare for the sole purpose of checking-in, while people on Facebook mostly to talk to their friends

9.1.1. Foursquare offers incentive to check-in; small businesses offer coupons for checking-in through foursquare

10. Group 4

11. Group 16

11.1. FourSquare gave more incentives for using their products by rewarding users (Discounts)

11.2. FourSquare is less limiting than Facebook as it allows non Smartphone users to use their service

11.3. Less intrusive than Facebook

11.4. FourSquare offers informative video about how to use the service. Facebook's Places just appeared.

11.4.1. Facebook should increase its marketing of Places

11.5. FourSquare is more interactive with its users

12. Group 17

12.1. - there is already so much going on on Facebook/ so many other things to do other than "check in"

12.1.1. -"privacy issues" --> no need for people to know where you are

12.1.1.1. - four squares you don't need to use your real name

12.1.1.1.1. the old user of four squares still have the loyalty with it and if there is not any new functions that facebook check-in can provide, they will be stick with four squares.

13. Group 18

13.1. Innovative first mover advantage

13.1.1. issue of privacy amongst many facebook contacts e.g. "drinking at x bar" could be viewed by boss

13.1.1.1. Foursquare has partnered with organizations like the Canucks to offer discounts and promotions to users that check in!

13.1.1.1.1. This can also make it convenient for businesses to establish loyalty programs. e.g. a free meal for every 5 times you check in

14. Group 15

14.1. Foursquare is much more established

14.2. Foursquare connects with businesses to give rewards to people who have checked in the most at that location

14.3. Foursquare has a more focussed objective

14.4. Foursquare connects strangers whereas facebook is between friends

14.5. They should include other features like popular places in your surrounding area, and information/ ratings about businesses from Places users.

15. Group 13

15.1. Facebook check-in is more additional app than a featured app

15.2. Could create promotional deals with businesses-if users check in they can have access to deals, coupons etc from that company

16. Group 20

16.1. Foursquare has an award system/achievements, more functions more privacy

16.2. Facebook should have an award system of some type, should connect to gmaps to get your precise location instead of general street

17. Group 12

17.1. Foursquare's popularity

17.1.1. Large user base established before Check-In (10 million users)

17.1.2. Promotional tool

17.1.3. Reward & status system: badges, points, mayorship - can spark competitive human nature

17.1.4. It's the website's main feature, specific to mobile devices

17.2. Increasing Facebook's Check-in popularity

17.2.1. Promote/market use through reward system

17.2.2. Should have a Suggestion Box, if someone doesn't know where to go, they should offer places so they can 'check in' once they decide where to go

17.2.3. Also Provide Loyalty Benefits, and if they go to the same companies, they should be given discounts

17.2.4. Simple interface

18. Group 11

18.1. Clean and simple, one objective, Twitter-llike function; much easier functions compared to Facebook

18.2. They've started to with the introduction to the status bar-the option to check in may make it more popular

18.3. promotions can be added as a function while checking in to different facilities. i.e. YELP

18.4. Foursquare had better marketing strategy - personal targeting

18.5. Checked-in places are slightly more detailed than on FB.

18.6. Updates near instant, no clutter.

19. Group 19 - Where is Martina?

19.1. Greater network efforts

19.2. Deals upon check-in

19.2.1. New node

19.3. Gamification

19.4. Rewards

19.5. Merchants are not proactive about promoting FB places

20. Question: What has Foursquare done to make itself popular? What do you suggest Facebook should do to make Places popular? Should they do anything?

21. Group1 :)

21.1. Foursquare can be connected to Facebook, Twitter, Flickr, etc, but Facebook Places can not be connected to any other websites beside Facebook.

21.2. Foursquare offers "badges" that gives incentives for users to log in, go to different places

21.3. Many people are concerned of privacy on Facebook if they give location information to them.

21.4. China didn't block Foursquare :D

21.5. Facebook could have made some games that take advantage of user's location

21.6. Facebook could give more incentive for users, such as coupons, or let users know what's going on around where they are: eg - what to do!

22. New node

23. New node

24. New node

24.1. New node