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Intro Mind Map by Mind Map: Intro Mind Map
3.3 stars - 3 reviews range from 0 to 5

Intro Mind Map

Group 14!!

Foursquare had a better marketing strategy. They added incentives to check-in, whereas Facebook Places simply added the feature to make the Facebook user's status more 'interesting'.

Group 5

The Foursquare app is more specialized

Discounts, Ranks/positions, mobile coupons, it's connected to twitter, and other social media applications, Gives users incentives

Facebook is a more broad social media app: offer discounts to users, collaberate with Foursquare

Group 6

Group 7

Facebook is a social network, and with that all your friends can see where you are making it creepy, where as four square is GPS oriented from the start and they promoted it as the GPS tracker.

Group 3


Promotions with businesses

'Cool' factor with badges and little rewards

Has a mass appeal set-up for businesses as 4Square can drive consumers in

Discounts and 'statuses' offered with the accumulation of points

What should Facebook do?

Set up incentives and reasons for people to use the feature

Make it 'cool' and less intrusive within the Facebook infrastructure

Integrate it more into the Facebook system so that it feels more 'natural' --> something that's been done already to an extent

Group 10

4sq allows ownership and rewards for common use. Facebook requires manual tracking.

Facebook posts for "places" are less noticeable to frequent users because facebook is inundated with all sorts of other posts,

Group 9

ability to be attached to FB, and twitter (multiplatform) - information is concentrated (not unwanted newsfeed on FB)

more specialized in interest (conscious decision) vs. facebook (accidental, multipurpose, privacy issue)

Incentive to check-in (special offers/reward)

achievement, incentive to check in and keep going

Group 2

Group 8

People use Foursquare for the sole purpose of checking-in, while people on Facebook mostly to talk to their friends

Foursquare offers incentive to check-in; small businesses offer coupons for checking-in through foursquare

Group 4

Group 16

FourSquare gave more incentives for using their products by rewarding users (Discounts)

FourSquare is less limiting than Facebook as it allows non Smartphone users to use their service

Less intrusive than Facebook

FourSquare is more interactive with its users

FourSquare offers informative video about how to use the service. Facebook's Places just appeared.

Facebook should increase its marketing of Places

Group 17

- there is already so much going on on Facebook/ so many other things to do other than "check in"

-"privacy issues" --> no need for people to know where you are, - four squares you don't need to use your real name, the old user of four squares still have the loyalty with it and if there is not any new functions that facebook check-in can provide, they will be stick with four squares.

Group 18

Innovative first mover advantage

issue of privacy amongst many facebook contacts e.g. "drinking at x bar" could be viewed by boss, Foursquare has partnered with organizations like the Canucks to offer discounts and promotions to users that check in!, This can also make it convenient for businesses to establish loyalty programs. e.g. a free meal for every 5 times you check in, This also allows businesses to communicate using social media with customers currently in their area., Also, frequent users are awarded titles for "Checking in" frequently., Facebook could benefit from a merger with foursquare e.g. facebook app, like twitter

Group 15

Foursquare is much more established

Foursquare connects with businesses to give rewards to people who have checked in the most at that location

Foursquare has a more focussed objective

Foursquare connects strangers whereas facebook is between friends

They should include other features like popular places in your surrounding area, and information/ ratings about businesses from Places users.

Group 13

Facebook check-in is more additional app than a featured app

Could create promotional deals with businesses-if users check in they can have access to deals, coupons etc from that company

Group 20

Foursquare has an award system/achievements, more functions more privacy

Facebook should have an award system of some type, should connect to gmaps to get your precise location instead of general street

Group 12

Foursquare's popularity

Large user base established before Check-In (10 million users)

Promotional tool

Reward & status system: badges, points, mayorship - can spark competitive human nature

It's the website's main feature, specific to mobile devices

Increasing Facebook's Check-in popularity

Promote/market use through reward system

Should have a Suggestion Box, if someone doesn't know where to go, they should offer places so they can 'check in' once they decide where to go

Also Provide Loyalty Benefits, and if they go to the same companies, they should be given discounts

Simple interface

Group 11

Clean and simple, one objective, Twitter-llike function; much easier functions compared to Facebook

They've started to with the introduction to the status bar-the option to check in may make it more popular

promotions can be added as a function while checking in to different facilities. i.e. YELP

Foursquare had better marketing strategy - personal targeting

Checked-in places are slightly more detailed than on FB.

Updates near instant, no clutter.

Group 19 - Where is Martina?

Greater network efforts

Deals upon check-in

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Merchants are not proactive about promoting FB places

Question: What has Foursquare done to make itself popular? What do you suggest Facebook should do to make Places popular? Should they do anything?

Group1 :)

Foursquare can be connected to Facebook, Twitter, Flickr, etc, but Facebook Places can not be connected to any other websites beside Facebook.

Foursquare offers "badges" that gives incentives for users to log in, go to different places

Many people are concerned of privacy on Facebook if they give location information to them.

China didn't block Foursquare :D

Facebook could have made some games that take advantage of user's location

Facebook could give more incentive for users, such as coupons, or let users know what's going on around where they are: eg - what to do!

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