1. Supported
1.1. Informative
1.1.1. No nasty surprises
1.1.2. Helpful
1.1.3. Premptive
1.2. Make things easy
1.2.1. Seemless
1.2.2. Efficient
1.2.3. Hassle Free
1.2.4. Go the extra mile
2. Inspired
2.1. Make the customer feel good about themself
2.1.1. Energising
2.1.2. Empowering
2.1.3. Enlightening
2.1.4. Unique
2.1.5. Encouraging
2.2. Inspirational
2.2.1. Fun and Adventurous
2.2.2. Astonishing
2.2.3. Thrilling
2.2.4. Motivational
2.2.5. Active
2.2.6. Far and Wide
2.2.7. Exciting
2.3. Authentic
2.3.1. Genuine
2.3.2. Local Perspective
3. Confident
3.1. Expert
3.1.1. Knowledgable
3.1.2. Quality
3.1.3. Passionate
3.2. Safe
3.2.1. Looked after
3.2.2. Trustworthy
3.2.3. Reputable
3.2.4. Carefully planned
3.2.5. Professional
3.3. Responsible
3.3.1. Do the right thing
3.3.2. Transparent
3.3.3. Ethical
3.3.4. Providing Value
3.3.5. Respect
4. Personally Welcomed
4.1. Respectful
4.1.1. Empathetic
4.1.2. On my level
4.1.3. Individual
4.2. Inclusive
4.2.1. Caring Community
4.2.2. Friendly
4.2.3. Family Feel
4.2.4. Personal
4.2.5. Fun!
4.2.6. Approachable
4.2.7. A sense of camaraderie