MicroGenius Launch

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MicroGenius Launch by Mind Map: MicroGenius Launch

1. Manpower & Logistics (POP-UP)

1.1. Promoters

1.2. Print materials

1.2.1. front banner

1.2.2. pull-up poster

1.2.3. flyer

1.2.4. promoters apparel

1.2.5. Promoters' script (POP-UP)

1.2.6. FAQ list (POP-UP & Website)

1.3. ***Guides (not printed)

1.3.1. Contingency Plans

1.3.2. Event agenda/flow

1.4. To bring

1.4.1. chairs

1.4.2. covering cloth/ rain protection

1.4.3. power point extension

1.4.4. laptop & chargers (x3)

1.4.5. Events kit: pens, namecard jar, notepad

1.4.6. wet wipes, napkin

1.5. To get?

1.5.1. lighting

1.5.2. wifi router

1.5.3. removable adhesives

1.5.4. candies/snacks

1.5.5. partnerships/ sponsorship

1.5.6. provide lunch

1.6. take photos & videos

1.7. sign up logistics

2. Gnowbe's help

2.1. tech set-up

2.1.1. free code

2.1.2. gnowbe/learn; or "shop" links (payment)

2.2. marketing on their platforms

2.2.1. no need for pop-up, only later as new partner

2.3. ask for resources

2.3.1. FAQs

2.3.2. HQ pictures: Gnowbe app thumbnail, logo

2.3.3. customised pictures: in-app look

3. PURPOSE

3.1. bring ourselves to the public

3.2. introduce & encourage micro-learning in learners

3.3. demostrate and attract new creators

4. MG Marketing channels

4.1. WM3

4.2. FB, IG

4.3. Website

4.4. LinkedIn

4.5. POP-UP

4.6. EDM

4.7. external sites

5. Content

5.1. Digital Visuals

5.1.1. (done) for social media, edm, external sites

5.1.2. running presentation

5.2. WTD Website

5.2.1. details on each programme

5.2.2. subscribe link

5.2.3. create bit.ly/microgenius (landing TBC)

5.2.4. FAQ list (POP-UP & Website)

5.3. Gnowbe Learn page

5.3.1. details of programme

5.3.2. payment page

5.3.3. bit.ly/microgenius (landing TBC)

5.4. POP-UP Print materials

5.4.1. front banner

5.4.2. pull-up poster

5.4.3. flyer/ promoter kit

5.4.4. promoters apparel

5.4.5. Promoter cheat sheet

5.5. Ads

5.5.1. Google Ads

5.5.2. Facebook Ads

5.5.3. IG Ads

5.5.4. LinkedIn Ads

5.6. Thank you pages

5.7. Curators

5.7.1. curators kit

5.7.2. (done) programme description template to fill up, follow Gnowbe library + samples

5.7.3. Thank you, direct to WTD community template? (in last session)

6. Programmes & Curators

6.1. Confirmed:

6.1.1. Shaen - Positive Parenting 101

6.1.2. Christina - How to Pitch at an Interview & Networking

6.1.2.1. storytelling

6.1.3. MAD School - Social entrepreneurship (tbc)

6.1.4. Dianna (tbc) - Engaging Millenials in...

6.1.5. Jainee (tbc) - How to Dress for Interview

6.1.6. Elyse (tbc) - How attract 1k real followers on Instagram in 30 days

6.1.7. Sam (tbc) -

6.1.8. Mana (tbc) -

6.2. Possible:

6.2.1. (asked) Caleb: how to get 10k IG followers in 6 mths

6.2.2. (asked) Yini - Brand, Content

6.2.3. Benjamin Loh? - Millenial

6.2.4. (asked) Mana - Health & wellness (gong meditation, certified reiki)

6.2.5. (maybe later) Evelyne Tilmant: healthy eating

6.3. Later

6.3.1. Linda - Biz Mandarin

6.3.2. how to start a blog

6.3.3. how to market a blog

6.3.4. how to write an ebook

6.3.5. how to publish a book

6.3.6. chatbots

6.3.7. how to write your first book

6.3.8. body language, posture

6.3.9. how to be a Ted talk speaker

6.4. 9 Categories

6.4.1. Parenting

6.4.2. Soft skills

6.4.2.1. pitching

6.4.2.2. storytelling

6.4.3. Digital marketing

6.4.4. Personal branding

6.4.5. Entrepreneurship

6.4.6. Coaching

6.4.7. Millenials

6.4.8. Financce & Wealth

6.4.9. Health & Wellness

7. OBEJCTIVE

7.1. achieve 250 signups (app download & code use)

7.2. increase site visits by XXX?

7.3. reach 10 potential creators

8. Lasting Contributions

8.1. introduction

8.2. make WTD visible, active