Fourth Generation R&D

1. 1: 4th Generation R&D

1.1. Continuous and Discontinuous Innovation

1.2. From 3th to 4th Generation

1.3. The approaches to Innovation

2. 2: Competitive Architecture: The External Framework

2.1. The language

2.2. Architecture and Capability Development

2.3. Defining Customer Velue in a Discontinuous Market

2.4. Dominant Design

2.5. Product, Service, and Process Innovation

2.6. Product, Service, and Distribution Plataform

2.7. The innovation cycle: Architecture, Capability, Plataforms, and Products

2.8. Market Architecture as a Business Process

3. 3: Organizational Capability: The Internal Framework

4. The Knowledge Channel and Market Development