What should you consider when going global?

1. Segmented

1.1. Costs

1.2. Early adopters

1.2.1. Feedback/ response

1.3. Release strategies

2. Create demand

2.1. Product placement

2.2. Marketing

2.2.1. Marketing Mix

2.3. Create buzz

2.3.1. Rumours

3. Growth strategies?

4. HR

5. Target group

5.1. Segmented approach

5.2. Survey

5.3. Behaviour

6. External factors

6.1. Economic environment

6.2. Infrastructure

6.3. Political

6.4. Culture

6.5. Risks

7. Internal factors

7.1. Production

7.2. Financial stability

7.2.1. Costs