What should you consider when going global?

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What should you consider when going global? by Mind Map: What should you consider when going global?

1. HR

2. Segmented

2.1. Costs

2.2. Early adopters

2.2.1. Feedback/ response

2.3. Release strategies

3. Target group

3.1. Segmented approach

3.2. Survey

3.3. Behaviour

4. Create demand

4.1. Product placement

4.2. Marketing

4.2.1. Marketing Mix

4.3. Create buzz

4.3.1. Rumours

5. External factors

5.1. Economic environment

5.2. Infrastructure

5.3. Political

5.4. Culture

5.5. Risks

6. Internal factors

6.1. Production

6.2. Financial stability

6.2.1. Costs

7. Growth strategies?