7 Functions of Marketing of Acura
by Darek Wywrot
1. Financing
1.1. Acura accepts cash, credit and checks from it's customers.
2. Selling
2.1. Acura sells its vehicles at it's dealerships located world wide.
3. Promotion
3.1. At the moment, Acura has a special lease program going on, and it doesn't have any type of customer reward plans
4. 2018 Acura TLX
5. 2018 Acura NSX
6. 2018 Acura RDX
7. Product/Service Management
7.1. Acura TSX, TLX. and NSX. Each year they try to improve these products by reducing the amount of gas they use.
8. Distribution
8.1. The way Acura distributes it's cars, is by getting the word out about it and having people come to their dealerships in person.
9. Marketing Information Management
9.1. To gain customer, satisfaction data, the company uses Facebook and Twitter to gain customer information. I would ask customers what kind of interiors to they prefer,, preferred car color schemes, and what kind of sound system they'd like.
10. Pricing
10.1. The Acura TSX sells for around $21,000 but has began to go on sale for $17,000. The Acura TLX sells for $33,000 brand new. While the Acura NSX brand new sells for around $156,000.
