7 Functions of Marketing for "Chipotle"
by Alexa Fricilone
1. Distribution
1.1. receive products in restaurant, through delivery, or by online pickup
2. Promotion
2.1. bring your lollapalooza wristband to recieve a buy-one/get-one free burrito, bowl, salad, or order of tacos
2.2. sponsorship: TSM's "Fortnite" team
3. Finance
3.1. cash, credit, debit, gift cards
4. Marketing Info Management
4.1. twitter, instagram, surveys on receipt
4.2. 1.Were the portions you were given fair? 2.What are your favorite ingredients from our grill? 3.Do you like our queso? Why or why not?
5. Pricing
5.1. burritos: $6.50-$7.50, bowls: $6.50-7.50, salads: $6.50-$7.50
6. Selling
6.1. sold through restaurant or through online website
7. Product/Service Management
7.1. burritos, bowls, salads
7.2. introduced their own queso to be added to any food choice