7 Functions of Marketing for Vineyard Vines

1. Uses Instagram to showcase sales and seasonal clothing, some surveys. 1. Would you be interested in clothing that is more comfortable or looks more stylish? 2. Do you want more or less shark week apparel next year? 3. Do you prefer clothing with or without the large whale logo?

2. Promotion

2.1. Free shipping when ordering products in store. 50% off summer styles as the season is ending.

3. Marketing Information Management

4. Selling

4.1. Stores, Online, Pop Up Shops

5. Financing

5.1. Online, Cash, Credit, debit, or gift card

6. Product/Service Management

6.1. Shark week apparel for limited time (updated since 2017) made new styles, apparel based on city, create own design.

6.1.1. s

6.1.2. a

6.1.3. s

7. Pricing

7.1. Shark Week apparel- $32.99 free shipping in store, and price cut from $45 because of the season ending. Chicago shirts $55.00. Own design- $98.50

8. Distribution

8.1. Products shipped directly to house, or to local store. Also just purchase in store.