PR-MARKETING TASK

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PR-MARKETING TASK by Mind Map: PR-MARKETING TASK

1. Event

1.1. Pre-Event

1.1.1. Planning & execute

1.1.2. Work with Agency/ Event team

1.1.3. Back and forth with CKI

1.2. In-Event

1.2.1. Supervise production

1.2.2. Running Event

1.3. Post Event

1.3.1. Media update

1.3.2. Report

2. Store support

2.1. Store visual

2.2. Printing POSM

2.3. Update new program

3. Planning

3.1. Yearly

3.1.1. Key ativities

3.1.2. Holiday activities

3.1.3. Seasonal activities

3.2. quaterly

3.2.1. Follow CKI calendar

3.2.2. Strategic approaching customer

3.3. monthly

3.3.1. Update Brand health/need

3.3.2. Sum-up all ideas of activities

3.3.3. Catch-up trend

3.3.4. Allocate budget

3.4. weekly

3.4.1. Social Media

4. Photoshoot

4.1. Listdown New arrival

4.2. Concept ideas

4.3. Modeling

4.4. Follow up retouch

5. PR/Magazine

5.1. support stylist

5.2. booking & tracking

5.3. Maintain relation

6. Social Media

6.1. Optimizing FB/IG

6.2. Update trend/season

6.3. Content supervisor

6.4. Idea pop-up

6.5. Follow-up performance

7. Report

7.1. monthly

7.1.1. KOL

7.1.2. Event/ Activities

7.1.3. Media performance

7.2. weekly

7.2.1. FB/IG

7.2.1.1. ads performance

7.2.1.2. Content performance

7.2.2. Magazine/PRonline

7.2.2.1. Earn

7.2.2.2. Paid

7.3. Event

8. Store visit

8.1. catch up new arrival display

8.2. Customer observation

8.3. Venue Observation

9. Market reseach

9.1. CRM analysis

9.2. Form-up dashboard

9.3. Online research

9.3.1. Digital analytic

9.3.2. social listening

9.4. Offline survey

9.4.1. work with Neilson

9.4.2. work with CKI

10. Internal MKT

10.1. Planning

10.2. Recruit team seeding

10.3. Video/photoshoot

10.4. Gifting

11. Paper work

11.1. Contract

11.2. Payment