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Customer by Mind Map: Customer

1. Market

1.1. Traditional Markets

1.1.1. Geographical Area basis

1.1.1.1. Local

1.1.1.2. Regional

1.1.1.3. National

1.1.1.4. International

1.1.2. Volume Basis

1.1.2.1. Wholesale

1.1.2.2. Retail

1.1.3. Subject of Exchange Basis

1.1.3.1. Commodity

1.1.3.2. Capital

1.1.3.3. Money

1.1.4. Position of Parties Basis

1.1.4.1. Primary

1.1.4.2. Secondary

1.1.4.3. Terminal

1.1.5. Nature of Transaction Basis

1.1.5.1. Spot

1.1.5.2. Future

1.1.6. Nature of Goods Basis

1.1.6.1. Consumer

1.1.6.2. Producer

1.2. Non-Traditional

1.2.1. Catalogue

1.2.2. In-House

1.2.3. Mail Order

1.2.4. Automatic Vending Machines

1.2.5. Telemarket

1.2.6. Network

2. Marketing

3. Product verses Service

3.1. Product

3.1.1. Features

3.1.1.1. Tangibility

3.1.1.2. Associated Attributes

3.1.1.3. LifeCycle

3.1.1.4. Exchange Value

3.1.1.5. Need Satisfaction

3.1.2. Classification

3.1.2.1. Consumer

3.1.2.1.1. Convinience

3.1.2.1.2. Shopping

3.1.2.1.3. Speciality

3.1.2.2. Industrial

3.1.2.2.1. Raw Materials

3.1.2.2.2. Supplies

3.1.2.2.3. Accessory Equipment

3.1.2.2.4. Installations

3.2. Service

3.2.1. Features

3.2.1.1. Intangibility

3.2.1.2. Perishability

3.2.1.3. Inseperability

3.2.1.4. Variability

3.2.2. Classification

3.2.2.1. Financial Services

3.2.2.2. Insurance Services

3.2.2.3. Transport Services

3.2.2.4. Warehousing

3.2.2.5. Food and Lodging

3.2.2.6. Entertainment

3.2.2.7. Personal

3.2.2.8. Repair

3.3. Communication

4. Selling

5. Advertising

6. Publicity