Twitter for SMEs
by Rhona OConnor
1. Is it a valuable resource
1.1. yes
1.1.1. no
1.1.1.1. partially
2. Part of Marketing Strategy
2.1. yes
2.1.1. no
2.1.1.1. partially
3. How did you learn to use Twitter
3.1. Self thought
3.2. Training course
3.3. staff thought
3.4. online research
4. What resources ?
4.1. Time
4.2. Budget
4.3. People
4.4. Training
5. What resources do you have in place
5.1. Budget
5.2. Tome
5.3. People
5.4. Training
6. What has the impact been
6.1. scale of 1-5
7. Is Twitter a valuable resource for your business
7.1. Yes
7.2. Dont know
7.3. No
8. How long have you been using Twitter
8.1. scale of 1-5
9. Why did you start using Twitter
9.1. Sport
9.2. Personal use
9.3. News
9.4. Photo sharing
9.5. Marketing
9.6. Customer Care
10. Is it usefull
10.1. Yes
10.1.1. no
10.1.1.1. partially
11. Do you measure the impact?
11.1. Yes
11.1.1. No
11.1.1.1. Dont know how
12. Do you track Sales
12.1. Yes
12.1.1. No
12.1.1.1. Sometimes