Digital Bank

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Digital Bank by Mind Map: Digital Bank

1. Data & AI

1.1. Data Collection

1.1.1. Web/App Analytics

1.1.2. Customer Data (CIF)

1.1.3. Customer Spending parterns

1.1.4. Big Data (locations, B-score, interests)

1.2. Data Storage

1.2.1. Data Lake

1.2.2. Data WareHouse

1.2.3. Clouds

1.3. Data Analytics

1.3.1. AI

1.3.2. Reporting/Analytics tools

1.3.3. Data Robot/Modeling

1.3.4. Business Usecase

1.3.5. Risk UseCase

2. Technical Strategies

2.1. Flexible

2.2. Robust/Scalable

2.3. Open Banking

2.4. Omni Channel

2.5. Lego/Widget

3. Add-On Features

3.1. Chat Bot

3.2. Voice to Text

3.3. OCR

3.4. Bio Metrics

3.4.1. Face

3.4.2. Voice

3.4.3. Finger Prints

4. Digital Bank HAS to be FAST/AGILE enough to deal with the CHANGE. Accept the failure, WE fail Fast, redo, & SUCCESS.

5. THINK BIG!

6. Approaches

6.1. Option 1

6.1.1. 1. Build up TPPay

6.1.2. 2. Rebuild QPay & savy

6.1.3. 3. Migrate eBank

6.2. Option 2

6.2.1. 1. Migrate eBank Lite

6.2.2. 2. Rebuild QPay & Savy

7. Customer

7.1. Young consumers are the core target – GenY 3 easier to change & adapt the new things/technology

7.2. Existing Banking Customer who already have TPBank's account

8. Products

8.1. Digital Lending (towards the TopUp/Unsecured

8.1.1. On 3rd Party Platform

8.1.1.1. Set up a few different scheme based on 3rd party data

8.1.2. On Our Platform

8.1.2.1. Set up a few different scheme based on 3rd party data (credit Card)

8.2. Digital Payment (Qpay)

8.2.1. QR Payment

8.2.2. Top up

8.2.3. Billing

8.3. Digital Savings

8.3.1. Goal Savings/Flexi Savings

8.3.2. Digital Funt (Current Account with high interest

8.3.2.1. Via Quick Pay/ Savy 5.5%

8.3.2.2. Via other 4%

8.3.2.3. Like Buying Gold

8.3.3. Investment/ Trái Phiếu/Cổ Phiếu

8.4. Card

8.4.1. Credit Card

8.4.2. Virtual Card

9. Ecosystem

9.1. Internal Ecosystem

9.1.1. Savy & Quck Pay

9.2. External Ecosystem

9.2.1. Connect with eWallet

9.2.1.1. 2 ways

9.2.1.2. Creation/Connection/Maintenance Fee

9.2.2. Connect with OTT (zalo)

10. Digital Sales/Marketing

10.1. Digital Sales

10.1.1. Partnership

10.1.2. Direct Sales

10.1.3. Tools (management, admin, KPI)

10.2. Digital Marketing

10.2.1. Tools for measuring KPI

10.2.2. Realtime Offers

10.2.3. Partership

10.2.4. Email marketing chase customer once they leave their email/phone number when onboarding

11. Resources

11.1. IT

11.1.1. Architect

11.1.2. Developer

11.1.3. BA

11.1.4. SA

11.1.5. Integration

11.2. Business

11.2.1. UI/UX

11.2.2. BA

11.2.3. Products/Process

11.2.4. Marketing/BD

12. Customer Segment

13. Service