Publicity

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Publicity by Mind Map: Publicity

1. Types

1.1. Feature Articles

1.2. Letters to Editos

1.3. Press Conferences

2. verses Advertising

2.1. No Sponsor

2.2. No Payment to be made

2.3. Control over content and timing with media

2.4. Message Originates from Media not company

2.5. Informative message only not persuasive