Marketing mix

1. Media coverage

1.1. Curbed

2. Social Media

2.1. Instagram

2.1.1. Neighborhood photos

2.1.2. About the architect

2.1.3. Renderings

2.1.4. VR Short films

2.2. Facebook

3. VR

4. Printed media

4.1. Premium Book

4.2. Brochure

4.3. Floorplans

5. Street ads

6. Film

6.1. Architect interview

6.2. Developer interview

7. Collected user data

7.1. Email marketing

7.1.1. Cinemagraphs

8. Experiences

8.1. Show flat

8.2. Experience room

8.2.1. Gather data

8.2.2. Go Viral

8.3. Display suite

8.4. Blinfolded dinner

8.5. Masquerade parties

8.6. Tanglin club events

9. Magazine ads

9.1. In flight magazines

9.2. GQ

9.3. Vogue

10. Website

10.1. Animation

11. Marketing actions

11.1. Interactive experience