Online Presence

1. SEO

1.1. Onsite

1.1.1. Page structure

1.1.2. URLs

1.2. Offsite

1.3. Tools

1.3.1. Google Trends

1.3.2. Google Analytics

1.3.3. SEOmoz

1.3.4. SpyFV

2. Purpose

2.1. Identifying objectives

2.2. Is it worth?

2.3. What is the cost involved?

2.4. How much time does it take?

3. Content creation

3.1. Articles

3.2. Blogs

3.2.1. Audience?

3.2.2. Reasons behind blogging

3.2.3. Amount?

3.2.4. Time to be spent

3.3. Reason

3.3.1. To help customers

3.3.2. To attract bloggers

3.3.3. Creates engagement

3.3.4. Content sharing

4. Social Media

4.1. Reasons

4.1.1. Sharing

4.1.2. Engagement

4.1.3. Curation

4.1.4. Feedback

4.1.5. Ratings

4.2. Platforms

4.2.1. Facebook

4.2.2. Instagram

4.2.3. Twitter

4.2.4. Youtube

4.3. Website

4.3.1. Pages and Content

4.3.2. Competitive research

4.3.3. Brainstorming

4.3.4. Categorization

4.3.5. Awareness

4.3.6. Designing

5. Brand

5.1. Language

5.2. Name

5.3. Values

5.4. Image

6. Measurement

6.1. Tools involved

6.2. Analysis of interests

6.3. Conversion rate

6.4. Levels of engagement

6.5. Heat maps