1. Functional Requirements
1.1. Platform
1.1.1. Enrich
1.1.2. Lookalikes
1.1.3. Catchment Analysis
1.1.4. New Audience Discovery
1.2. Bureau
1.2.1. Enrich
1.2.2. Lookalikes
1.2.3. Category Report
1.3. Market Reach
1.3.1. Lookalikes
1.4. Outward API
1.4.1. Access to Segmentation for Market Reach
1.4.2. Integration with 3rd party applications
1.4.2.1. DMPs
1.4.2.2. Digital Marketing Agencies
1.4.2.3. Location Planning Tools
1.5. Royal Mail's Bureau
2. Working w/ Users
2.1. User Onboarding
2.1.1. Pricing
2.1.2. Contract Templates
2.1.3. Sign-up process
2.1.3.1. Salesforce --> Auth0
2.1.4. Leads
2.1.4.1. Salesforce
2.2. Site Analytics & Testing
2.2.1. KPIs
2.2.1.1. AARRR
2.2.2. Reports
2.2.2.1. Weekly
2.2.2.2. Monthly
2.2.3. Monitoring
2.2.3.1. Dropoff
2.2.4. Testing
2.2.4.1. Heatmapping
2.2.4.2. A/B Tests
2.2.4.3. Surveys/Polls in app
2.3. Customer Support
2.3.1. Channels
2.3.1.1. Chat-based
2.3.1.2. Phone
2.3.1.3. Email
2.3.2. Org Structure
2.3.2.1. Owners for RM & SC
2.3.2.2. Salesforce --> Zendesk
2.4. Documentation
2.4.1. Guides
2.4.1.1. Video
2.4.1.2. How-to
2.4.2. Data dictionary
2.4.3. FAQs
2.5. Product Communications
2.5.1. Releases
2.5.2. Scheduled Maintenance
3. Technical Requirements
3.1. Architecture
3.1.1. AWS Architecture
3.1.2. Product Architecture
3.2. Data Processing
3.2.1. Deliveries
3.2.1.1. Deliveries x Merchant Category x Postcode (Monthly)
3.2.1.1.1. Refresh Purchases to Postcode
3.2.1.2. Deliveries x Merchant x UDPRN (Biannual)
3.2.1.2.1. Update Merchant Category Hierarchy
3.2.1.2.2. Update Postcode Parent Hierarchy
3.2.1.3. Merchant win/loss (Monthly)
3.2.1.3.1. Apply Category Normalisation Rules
3.2.2. Social Data (Monthly)
3.2.2.1. Refresh Passion to Postcode
3.2.3. Acxiom (Biannual)
3.2.3.1. Refresh Lifestyle to Postcode
3.2.3.2. Deepen Social Postcode Match
3.2.4. Segmentation
3.3. Service Support Processes
3.3.1. Systems Monitoring
3.3.1.1. Health
3.3.1.2. Load
3.3.1.3. Scheduled Maintenance
3.3.2. Data Monitoring
3.3.2.1. Measures
3.3.2.1.1. Data Timing
3.3.2.1.2. Data Volume
3.3.2.1.3. Data Formats
3.3.2.2. Collection
3.3.2.2.1. Elastic Stack
3.3.2.2.2. AWS Cloudwatch
3.3.2.2.3. Airflow
3.3.3. Reporting
3.3.3.1. Product Board Meeting
3.3.4. Exception Processes
3.3.4.1. Royal Mail
3.3.4.2. Starcount
3.3.4.3. User