PERSONAL BRANDING: Building Your Pathway to Professional Success
by Nicole Zapata
1. 1. INTROSPECTIVE LOOK
1.1. 1. What are my values? 2. How and where do I find meaning in life? 3. What am I passionate about? 4. What distinguishes me from others in and out of my field? 6. In what environments do I function most effectively?
1.2. SWOT analysis
2. 2. EXISTING BRAND
2.1. Seen from two points of view: 1. your own existing brand that you may or may not already know about 2. the brand of your profession.
2.2. Conduct a brand audit where you examine at your current web presence to see what message you are conveying
2.2.1. LinkedIn, Facebook, Twitter, professional association, websites, Google.
3. 3.PERSONAL BRAND MANTRA
3.1. A quick, simple, and memorable statement describing who you are and what you have to offer.
3.2. Determine your emotional appeal, description, and function and put them all together
3.2.1. ASK: How do I make people feel? What words would others use to describe me?
3.2.2. ASK: What field or industry am I in (or do I want to be in)? What are the words that I would use to describe my work?
3.2.3. ASK: What service do I have to offer people? What do I do that makes me stand out from everyone else?
4. 4. PHYSICAL FOOTPRINT
4.1. Appearance and workspace
4.2. Looking polished and professional will enhance your personal brand. Professional photograph of yourself, but this will need to be updated as your look changes. Decorating your workspace.
5. 5. DIGITAL FOOTPRINT
5.1. Brand name to use throughout Personal Branding social media.
5.1.1. Brand name ‘‘is easy to read and spell phonetically and, ideally, isn’t too long,’’