1. LG 2
1.1. Microenvironment
1.1.1. company (internal)
1.1.2. Suppliers (VDN)
1.1.3. Marketing Intermediaries
1.1.4. Competitors
1.1.5. Publics
1.1.5.1. Financial
1.1.5.2. Media
1.1.5.3. Government
1.1.5.4. Citizen Action
1.1.5.5. Local
1.1.5.6. General
1.1.5.7. Internal
1.1.6. Customers (!!!)
1.2. Macroenvironment
1.2.1. Demographic
1.2.1.1. Age Structure
1.2.1.2. Changing Family
1.2.1.3. Geographic Shifts
1.2.1.4. Education
1.2.1.5. Diversity
1.2.2. Economic
1.2.3. Natural
1.2.4. Technological
1.2.5. Political/Social
1.2.6. Cultural Environment
1.2.6.1. Primary Beliefs
1.2.6.2. Secondary Beliefs
1.2.6.2.1. Views of themselves
1.2.6.2.2. Views of others
1.2.6.2.3. Views of organisations
1.2.6.2.4. Views of society
1.2.6.2.5. Views of Nature
1.2.6.2.6. Views of the universe
1.3. Global Marketing environment
1.3.1. International Trade System
1.3.2. Economic
1.3.2.1. Income Distribution
1.3.2.2. Industrial Structures
1.3.2.2.1. subsistence
1.3.2.2.2. raw material export
1.3.2.2.3. emerging
1.3.2.2.4. Industrial
1.3.3. Political/Legal
1.3.4. Cultural
2. Pre Discussion
2.1. Maslow
2.2. Digital Overload
2.3. Digital vs Analog
2.4. Digital Piracy
3. LG 1
3.1. Exporting
3.1.1. Direct
3.1.2. Indirect
3.2. Joint Venturing
3.2.1. Licensing
3.2.2. Contract Manufacturing
3.2.3. Management Contracting
3.2.4. Joint Ownership
3.3. Direct Investment
3.4. Standardized/Adapted
3.4.1. Product
3.4.1.1. Straight Product Extension
3.4.1.2. Product adaptation
3.4.1.3. Product Invention
3.4.2. Promotion
3.4.3. Price
3.4.4. Distribution Channels