AAHT / Speakeasy
by Chad Massaker
1. Aficionado
1.1. BV Education
1.1.1. Do people really care?
1.1.2. Should they care?
1.1.3. Why should they care?
1.1.4. Is it important enough?
1.2. Gamification / Rank
1.2.1. Tied to Vendor Partners?
1.3. Back to Exclusivity - Invite Only - Launch Event
1.4. Professionalism / Etiquette Training.
2. Philanthropy
2.1. Does our cause always have to be HT?
2.1.1. 100 People Who Care Model?
2.2. Min Pledge Amt?
2.3. Gamification
2.4. Campaign Submission Ideas from Members
2.5. No Member Dues. Donation Only
2.6. Causes Need to Be Much More Personalized
2.6.1. e.g. securing housing for victims, especially men
2.7. Video Testimonials Before & After the Goal
2.8. Fundraising Goals Need to Be Specific
2.9. HT Awareness and ID Training
2.10. Children Awareness Program
3. Networking
3.1. How can we connect business professionals beyond business development
3.2. How often do we need "networking" events?
3.3. Make it easy to give back
3.4. Not in Person / Automation
4. Demographics
4.1. Has to Be
4.1.1. Loves Wine, Whiskey, Cigars & Good Food
4.1.2. Likes to Be Educated About Wine Whiskey Cigars & Good Food
4.1.3. Has Disposable Income
4.2. Should Be
4.2.1. Disposable Income
4.2.2. Business Ower, C-Level or Fortune 1000 VP
4.2.3. Well Travelled
4.2.4. Curious
4.2.5. Altruistic
4.2.6. Likes Other High Lifestyle Stuff
4.2.7. In Industry
5. Other Notes
5.1. How can we integrate with Business Clubs?
5.2. Other Status Symbols
5.2.1. Free Masons
5.2.2. Sommelier
5.2.3. Shriner
5.2.4. Specific Honorees / Awardees (e.g. Turknett).
5.2.5. More Current Examples
6. Differentiation
6.1. From Chambers of Commerce & BAs
6.2. From Kiwanis, Rotary, Lions, Etc.
7. Event Types:
7.1. Casual Networking Mixers
7.2. Storyteller Series
7.3. BV Educations Series
7.4. Immersive Experiences
7.4.1. Cooking Classes
7.4.2. How to Make _____